Brand Tone

Knowledgeable & Authoritative, Helpful & Supportive, Community-Oriented, Trustworthy & Reliable

Brand Values

• •Quality
• •Customer Service Excellence
• •Expertise & Education
• •Accessibility (to ingredients)
• •Natural Focus (with transparency)

Best Practices

• •Prioritize Education & Information: Always aim to provide value beyond just selling. Share tips, ingredient benefits, and formulation advice. This reinforces the "Knowledgeable & Authoritative" tone.
• •Emphasize Quality and Sourcing: When discussing products, highlight their quality, origin (if relevant and a selling point), and any certifications (e.g., organic, paraben-free). This supports the "Quality" value.
• •Maintain a Helpful and Approachable Voice: Use clear, encouraging language. Invite questions and interactions. Frame a lot of the copy from the customer's perspective, addressing their needs and aspirations.
• •Showcase Community and Success Stories: Share customer creations (with permission), testimonials, and highlight how ingredients are being used. This reinforces the "Supportive" and "Community-Oriented" aspects.
• •Be Transparent and Trustworthy: Clearly state what products are (and aren't), provide detailed ingredient information, and be upfront about policies. This builds on the "Trustworthy & Reliable" perception.

Social Perception

Trusted Supplier, Knowledgeable Resource, Supportive of Crafters & Small Businesses, Good Quality and Value

Copy Examples

• •Headline: Unlock Your Inner Artisan: Quality Ingredients for Inspired Creations. Body: For over 25 years, Soap & More has been the trusted partner for Canadian formulators. Explore our extensive range of high-grade oils, butters, botanicals, and more. Let's create something amazing, together. #SoapMakingSupplies #DIYSkinCare #CanadianMadeQuality
• •Headline: Your Vision, Our Expertise: Premium Ingredients for Perfect Formulations. Body: Dreaming up a new lotion or a signature soap? We provide not just the finest ingredients but also the know-how to help you succeed. Dive into our resources or ask our friendly team for guidance. #CosmeticIngredients #FormulationSupport #QualityYouCanTrust
• •Headline: More Than Just Soap Supplies – It’s a Passion for Purity. Body: Discover the difference quality makes. From rare essential oils to sustainably sourced butters, we meticulously select each ingredient so you can craft with confidence. #NaturalIngredients #PureAndSimple #SoapAndMore
• •Headline: Beginner to Pro, We’ve Got You Covered. Body: Starting your DIY journey or scaling up your creations? Find everything you need, from beginner kits to wholesale sizes, backed by our commitment to exceptional service and product excellence. #DIYCommunity #SoapMakingKits #WholesaleSupplies
• •Headline: Craft the Natural Difference with Soap & More. Body: Explore our curated collection of natural botanicals, pure essential oils, and nourishing carrier oils. We believe in the power of nature to create beautiful, effective personal care. #NaturalBeauty #HandcraftedSoap #IngredientExperts