Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Community-Oriented, Supportive, Authentic/Handmade Focus

Brand Values

• •Support for Small Businesses & Local Artisans
• •Community Engagement
• •Handcrafted Quality & Uniqueness
• •Personalization
• •Customer Service & Connection
• •Fairness/Accessibility

Best Practices

• •Embrace "Community" in Your Language: Consistently use words that foster a sense of belonging and mutual support (e.g., "our community," "local talents," "neighbors," "together," "support"). This reinforces the core value of community engagement.
• •Maintain a Personal and Enthusiastic Voice: Whether it's the owner or staff posting, ensure the language is warm, friendly, and genuinely excited about the products and the makers. Use exclamation points and positive adjectives where appropriate, mirroring the existing Facebook tone.
• •Spotlight Your Values Regularly: Weave in mentions of "handmade," "small business support," "local artisans," and "customization" naturally into product descriptions, social media updates, and 'About Us' sections. This keeps the brand's core principles top-of-mind.
• •Be Inclusive of Vendors: When talking about products, regularly acknowledge and celebrate the individual artisans and businesses that contribute to The Shop. This shows authenticity and dedication to the "shop small" collective.
• •Engage Authentically: Respond to comments and messages with the same friendly, helpful, and personal tone. Ask questions to encourage interaction and show that there are real people behind the brand who care about their customers and community.

Social Perception

Local Community Hub, Advocate for Small Business, Source of Unique/Custom Items, Woman-Owned Business

Copy Examples

• •✨ Sparkle Alert! ✨ Fresh off the crafting table, these [Product Name] are ready to find their forever homes! Each one is handmade with love, right here in [Your Town/Region if different from Crawfordsville, or just 'our workshop'], and perfect for [Occasion/Use]. Come on down to The Shop or check them out online – support local and snag something truly unique! #ShopSmallShopHandmade #NewCollection #HandmadeWithLove #CrawfordsvilleProud #[RelevantProductHashtag]
• •Meet the Maker Monday! 🌟 This week, we're shining a spotlight on [Vendor Name] from [Vendor's Town, if different]! Their incredible [Type of Product, e.g., hand-poured candles, whimsical pottery] bring so much joy to The Shop. We believe in community over competition, and we're so proud to feature amazing local talents like [Vendor Name]. Swipe to see their beautiful work & stop by to support their dream! #SupportLocalArtisans #CommunityLove #ShopSmall #VendorSpotlight #[VendorName]
• •Got an idea? Let's make it real! 💡 From personalized tumblers for your bridal party to custom engraved awards for your team, our laser engraving and sublimation services are here to add that special touch. You dream it, we design it (or help you refine it!). Pop into The Shop or message us to chat about your unique project! #CustomGifts #PersonalizedJustForYou #LaserEngraving #ShopSmallShopHandmade #MadeInCrawfordsville
• •It's more than just a shop; it's a community. ❤️ When you choose Shop Small Shop Handmade, you're not just buying a product – you're supporting dozens of local dreams, passionate artisans, and your very own neighbors. Thank you for being part of our story and for believing in the power of handmade. We love being your go-to for unique finds in Crawfordsville! #ShopLocal #HandmadeCommunity #CrawfordsvilleIN #SupportSmallBiz #TheShopFamily
• •Unleash your inner artist! 🎨 Join us for our [Workshop Name] on [Date] at [Time]! Our very own Jess (or [Guest Instructor Name]) will guide you through creating your own [Workshop Project]. It's all about fun, creativity, and maybe making a few new friends! Spaces are limited, so grab your spot and let's get crafty. Link in bio to sign up! #DIYWorkshop #GetCrafty #CrawfordsvilleEvents #ShopSmallShopHandmade #CreativeCommunity