Brand Tone

Youthful & Trendy, Direct & Unfiltered, Confident & Empowering, Playful & Humorous

Brand Values

• •Authenticity/Genuineness
• •Self-Expression & Individuality
• •Hustle & Ambition
• •Community/Support
• •Entertainment

Best Practices

• •Know Your Audience, Speak Their Language: Use current slang and a casual, direct tone that resonates with a younger, social media-savvy demographic. Keep it authentic to Sierra's voice.
• •Embrace Unfiltered Authenticity: Don't be afraid to be direct and show personality. This aligns with Sierra's personal brand and how she connects with her followers.
• •Highlight Individuality & Self-Expression: Craft copy that encourages customers to be themselves and use fashion as a form of self-expression. Connect this back to the "Be Bold. Be You" sentiment.
• •Incorporate a Sense of Urgency and Exclusivity (FOMO): Use phrases like "before it's gone," "limited drop," or "don't miss out" to drive action, which is common in influencer-led merchandise.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in product descriptions, social media captions, and advertisements consistently reflects the established youthful, confident, and direct tone. Match this with a vibrant and engaging visual style.

Social Perception

Popular Influencer & Entrepreneur, Relatable & Engaging, Fashion-Forward for a Younger Demographic, Good Quality & Affordable, Direct and Sometimes Controversial

Copy Examples

• •Headline: "Level Up Your Streetwear. 🔥 Shop the latest drops from Sierra Sprague." Body: "Your vibe, your rules. Rock the freshest looks that are as real as you are. New arrivals weekly. Don't miss out. #ShopSierraSprague #StreetStyle"
• •Headline: "That 'Fit That Hits Different? Yeah, We Got You." Body: "Stop scrolling, start stunting. From cozy hoodies to head-turning sets, find your next obsession at Shop Sierra Sprague. Cop yours before it's gone! #OOTD #FashionDrop"
• •Headline: "Be Bold. Be You. Period." Body: "Life's too short for boring clothes. Express every side of you with our latest collection. Tag a friend who needs this vibe! @ShopSierraSprague #BeYou"
• •Headline: "Real Talk: You Deserve This Drip." Body: "Treat yourself or your bestie. Quality that speaks for itself, styles that get you noticed. Shop our new arrivals and own it. #NewMerch #SierraSprague"
• •Headline: "Stay Cozy, Stay Fly. ❄️ Hoodies & Sweats Season is ON." Body: "It's a whole mood. Grab our viral stacked sweats and ultra-soft hoodies. Comfort never looked this good. Link in bio to shop! #ComfyCouture #ShopNow"