Brand Tone

Enthusiastic & Energetic, Approachable & Friendly, Trendy & Modern, Informative & Helpful, Interactive & Engaging

Brand Values

• •Discovery: Helping users find new, unique, and interesting products and brands from around the world.
• •Connection & Community: Fostering a sense of belonging and direct interaction between shoppers, creators, and brands.
• •Authenticity: Promoting genuine recommendations and real-time experiences.
• •Fun & Entertainment: Positioning shopping not just as a transaction but as an enjoyable and engaging activity.
• •Innovation: Embracing new technology and retail models to enhance the shopping experience.
• •Empowerment: Providing a platform for creators and brands to reach new audiences and for shoppers to make informed, engaging purchases.

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement, joy, and discovery (e.g., "amazing," "exclusive," "discover," "love," "party," "fun," "unveil").
• •Prioritize an Active Voice and Direct Address: Speak directly to the audience (using "you" and "your") and use active verbs to create a sense of immediacy and engagement. Instead of "Products can be bought live," say "Shop live and snag your favorites!"
• •Incorporate Emojis and Modern Slang (Appropriately): Use emojis to add personality and visual appeal, reflecting the vibrant nature of the platform. Occasionally use current, relevant slang if it aligns with the target audience on specific channels like TikTok or Instagram, but avoid overdoing it or using terms that might quickly become dated or misunderstood.
• •Emphasize Interaction and Community: Frame calls to action around joining, participating, asking, and connecting. Highlight the two-way street of communication that live shopping offers. (e.g., "Ask your questions live!", "Join the conversation!", "Shop with your favorite creators!").
• •Maintain a Consistent Brand Lexicon: Develop a list of key terms and phrases associated with ShopShops (e.g., "Live Shopping Marketplace," "Shop Party," "Creator," "Interactive," "Discovery") and use them regularly across all communications to reinforce brand identity. Ensure the value propositions (fun, discovery, connection) are woven into the messaging.

Social Perception

Innovative & Forward-Thinking, Entertaining Shopping Destination, Global & Diverse, Creator-Centric, Community-Focused

Copy Examples

• •Instagram Post (New Live Event): ✨ GET READY! ✨ Join us LIVE tonight at 8 PM EST for an exclusive drop from [Brand Name]! 🛍️ Hosted by the amazing [Creator Name], expect major style inspo, interactive Q&A, and deals you won't find anywhere else. Tap the link in bio to set your reminder – you don’t want to miss this shopping party! #ShopShopsLive #LiveShopping #NewCollection #FashionFinds #InteractiveFun
• •Facebook Ad (App Promotion): Tired of boring online shopping? 😴 Discover a world of fun, live, and interactive shopping with ShopShops! 💖 Connect with amazing creators, explore unique brands, and snag exclusive deals – all from your phone. Download the ShopShops app today and join the shopping revolution! 👉 [Link to App Store]
• •Website Banner (Highlighting a Feature): Your Next Favorite Thing is LIVE! 🔴 Dive into real-time shopping events, chat with hosts, and discover unique finds from around the globe. Experience shopping like never before. Explore Live Events Now!
• •TikTok Video Caption (Quick Product Showcase): OMG obsessed with this new [Product Type] from [Brand Name]! 😍 Catch the full haul LIVE on ShopShops tonight – link in bio to join! #ShopShops #LiveFinds #MustHave #TikTokMadeMeBuyIt #ViralProduct
• •Email Subject Line (Event Reminder): 🎉 The [Event Name] Live Shop is Starting Soon! Don't Miss Out! Email Body Snippet: Hey [User Name], get your shopping fingers ready! 🤳 The [Event Name] you RSVP'd for on ShopShops is about to go live. Join [Creator Name] for an exciting session packed with [mention key attractions, e.g., 'the latest sustainable fashion,' 'beauty hacks,' 'one-of-a-kind vintage pieces']. Click here to jump right in: [Link to Live Event]