Brand Tone

Energetic and Engaging, Approachable and Friendly, Trend-Conscious and Fashion-Forward, Global and Discover-Oriented, Fun and Entertaining, Authentic and Genuine

Brand Values

• •Interactivity and Connection: Fostering real-time dialogue between hosts, shoppers, and brands.
• •Discovery and Exploration: Enabling users to find unique products and shop from global boutiques as if they were there.
• •Authenticity: Providing a transparent shopping experience where users can see products live and ask questions.
• •Community: Building a global community of "shopping obsessed" individuals and passionate hosts.
• •Accessibility: Bringing global retail experiences to the palm of your hand.
• •Empowerment: Enabling hosts to turn their passion for shopping into a career and brands to reach new audiences.
• •Innovation: Being at the forefront of the livestream shopping trend and revolutionizing retail.

Best Practices

• •Embrace Exuberance and Enthusiasm: Use vibrant language, emojis where appropriate (especially on social media), and an upbeat tone to reflect the excitement of live discovery and great finds. Words like "discover," "unlock," "treasure," "thrill," and "adventure" can be effective.
• •Focus on Interactivity and Community: Highlight the ability to connect with hosts and fellow shoppers. Use inclusive language ("you're invited," "join us") and phrases that emphasize real-time engagement ("ask anything," "see it live").
• •Keep it Current and Trend-Aware: Reference current styles, popular items (like designer or vintage), and the global nature of the finds. The language should feel fresh and in tune with fashion and lifestyle trends.
• •Emphasize Authenticity and Transparency: Reassure users about the genuine nature of the live experience – seeing products as they are, getting real answers from hosts. This builds trust, especially with pre-loved or high-value items.
• •Maintain a Global yet Personal Feel: While showcasing the worldwide reach, ensure the copy still feels personal and inviting, as if a friend is sharing a great shopping secret or inviting them on an exclusive trip. Address the shopper directly.

Social Perception

Generally viewed as an innovative and fun way to shop, offering unique finds and an engaging experience. Many users appreciate the ability to see products live and interact directly with sellers. The platform is recognized for connecting global consumers with retailers.

Copy Examples

• •Headline: "Don't Just Shop. *Experience* It. ✨ Live from Milan, NYC, Tokyo & Beyond!" Body: "Tired of endless scrolling? Tune into ShopShops for live, interactive shopping adventures. Discover unique fashion, beauty, and vintage treasures handpicked by our hosts. Ask questions, see items up close, and snag exclusive deals – all in real-time. Your global boutique crawl starts now!" CTA: Download the App & Join the Fun!
• •Headline: "Unlock a World of Style. Your VIP Pass to Global Shopping Sprees! 🛍️🌍" Body: "Ever dreamt of treasure hunting in a Parisian vintage store or nabbing a front-row deal at an NYC sample sale? ShopShops makes it happen, live on your phone! Our energetic hosts bring the best global finds directly to you. Real style, real interaction, real-time. What will you discover today?" CTA: Tap to Explore Live Shows!
• •Headline: "Found! Your Next Obsession Awaits. (And it's probably on sale 😉)" Body: "Say 'adieu' to boring online shopping and 'hello' to the thrill of the find! ShopShops connects you with passionate hosts streaming live from the coolest boutiques and hidden gem stores worldwide. From coveted designer bags to one-of-a-kind vintage pieces, get ready for a shopping experience that's as fun as it is fashionable." CTA: See What's Live & Trending!
• •Headline: "Real Hosts. Real Finds. Real Fun. This is ShopShops. 💖" Body: "Imagine having a personal shopper who takes you to the best stores around the globe, live! That’s ShopShops. Connect with our amazing hosts, get styling advice, see product details up close, and chat with a community of fellow style lovers. It’s more than shopping; it’s a global style party, and you’re invited!" CTA: Join Our Global Shopping Community!
• •Headline: "Level Up Your Retail Therapy. Shop Live, Discover Global. 🚀" Body: "Why just browse when you can be part of the action? ShopShops revolutionizes your shopping experience with immersive livestreams from fashion capitals. Discover unique fashion, beauty, and lifestyle gems, interact with hosts, and feel the buzz of finding something amazing. The future of shopping is live – are you in?" CTA: Get the App & Shop Live!