Brand Tone

enthusiastic, friendly, spirited, celebratory

Brand Values

• •Exceptional Customer Service
• •Local Pride and Community
• •Bold, Fashion-Forward Style
• •Growth and Ambition

Best Practices

• •Create a 'Voice & Tone' Guide: Document the brand's voice attributes (Spirited, Friendly, Celebratory) and tone variations. For example, the tone is more urgent during a flash sale ('RUN, don't walk!') versus a post about styling ('We love pairing this with...'). Include a list of on-brand words (e.g., 'obsessed,' 'sparkle,' 'exclusive,' 'shine') and words to avoid.
• •Develop an Emoji Style Guide: Select a palette of primary and secondary emojis that fit the brand's energetic and festive identity (e.g., ✨, 🏈, 💜, 💛, 🎄, 🎉). Use them consistently but avoid overuse in a single post to maintain a professional-yet-fun balance.
• •Engage with the Community in Character: When responding to comments and direct messages, maintain the friendly, helpful, and enthusiastic brand voice. Address customers by name, use positive language, and answer questions as an 'expert stylist' would.
• •Use Templated Copy for Recurring Events: For frequent posts like 'New Arrivals,' 'Gameday,' or 'Holiday Drops,' create a few go-to copy templates. This ensures consistency in messaging and tone while allowing for easy customization with specific product details.
• •Amplify the Customer's Voice: Regularly feature User-Generated Content (UGC) by reposting customers wearing their Shoetique outfits. This not only provides social proof but also reinforces the community-centric value of the brand. Captions for these posts should celebrate the customer, such as 'We LOVE seeing how @customername styled her gameday look! ✨ You look amazing!'

Social Perception

Largely positive, characterized by a loyal local following, responsiveness to customer feedback, local recognition for success, and a reputation as a go-to destination for specialized, bold attire, especially gameday sparkle.

Copy Examples

• •GEAUX FOR GOLD! ✨🐯 Our brand new {EXCLUSIVE} Tiger Queen Sequin Bomber just dropped and we're obsessed! You won't find this anywhere else. Get ready to shine brighter than the stadium lights this Saturday. Tap to shop now or run into our Carencro & Lafayette stores! #GeauxTigers #LSU #QueenOfSparkles #Gameday
• •🎄✨ Your Holiday Party Outfit is HERE! Don't just go to the party. BE the party! Shop our new Holiday Queen collection for looks that sparkle and shine all night long.
• •All The Fall Feels 🍂 Cozy knits, perfect layers, and everything you need for a stylish season. Shop our new autumn arrivals!
• •Why decorate the tree when you can be the masterpiece? This festive sweatshirt isn't just clothing; it's a statement. Featuring intricately jeweled poinsettias on a cozy-soft fabric, it's the perfect mix of comfort and glam for your next holiday event. Pair it with faux leather leggings and get ready for the compliments!
• •Our VIPs always get first dibs! ❤️ We're doing a special early launch JUST for this group. The full Louisiana Gameday collection goes live tomorrow, but you can shop it NOW with code VIPLOVE. Thank you for being part of our amazing Shoetique family for over 10 years!