Brand Tone

Inspirational, positive, and community-focused. The language is encouraging, personal, and grounded, aiming to uplift with a gentle and supportive voice.

Brand Values

• •Humility
• •Positivity
• •Community
• •Perseverance and Growth
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect the product back to the core values of humility and positivity, e.g., 'A new way to wear your values. Our latest hoodie is a tribute to the humble journey.'
• •Use 'Community' Language: Employ inclusive words like 'we,' 'us,' 'our community,' and 'join the movement' to reinforce the brand's community-focused value.
• •Maintain a Positive and Encouraging Tone: All copy should be uplifting, avoiding negative or critical language, and framing challenges as opportunities for growth.
• •Incorporate the Founder's Story: Periodically share Lashay Caleb's journey, motivations, and the brand's origins to build a stronger, personal connection.
• •Keep it Clear and Grounded: Ensure language is accessible and direct, avoiding jargon or corporate-speak, to reflect the value of humility.

Social Perception

Shaped by brand messaging as a community movement, not just a clothing line. Customers are drawn to its positive and motivational message. Products are seen as tools for personal expression of values, fostering an authentic and relatable perception through behind-the-scenes content.

Copy Examples

• •It's more than fabric. It's a feeling. Our new collection is here to remind you of your strength, your journey, and the power of staying humble. Wear the message. Join the movement. #ShopShayHumbleApparel #StayHumble #WearYourValues
• •Your daily reminder to stay grounded. Our classic 'Humble' hoodie is designed for comfort and built to carry a message of positivity. Soft, cozy, and true to size, it’s the perfect piece for your journey. Get yours and spread good vibes. [Shop Now Link]
• •Hi [Customer Name], I'm Lashay, the founder of SHOPSHAY Humble Apparel. When I started this brand, I made a lot of mistakes, but every challenge helped me grow. I wanted to create something that inspires everyone to remember where they came from and to never stop growing. Every piece you wear is part of this story—a story of humility and positivity. Thank you for being part of our community. [Link to Founder's Story]
• •Every order is packed with a little reminder to stay humble and spread positivity. You're not just buying a tee, you're joining a movement. 💖 #HumbleApparel #ClothingWithAMessage #SmallBusinessOwner #SpreadPositivity
• •Fashion that connects. A community that inspires. SHOPSHAY Humble Apparel: Wear the change you want to see in the world.