Brand Tone

Professional, Trendy, Supportive, Quality-Focused

Brand Values

• •Quality
• •Innovation & Trend-Consciousness
• •Customer Success & Support
• •Accessibility & Affordability
• •Community Building

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional, Trendy, Supportive, Quality-Focused), key messaging points, preferred terminology (e.g., lash artists, lash technicians), and a do's and don'ts list for language. Share this with anyone creating content.
• •Balance Professionalism with Trendiness: While staying current with trends (especially on platforms like TikTok), ensure the core messaging about quality and professional-grade supplies remains prominent. Avoid slang or overly casual language that could undermine perceived expertise, unless specifically targeted for a very informal platform segment.
• •Show, Don't Just Tell, Quality and Support: Instead of only stating high quality, incorporate specifics like Korean PBT material or ISO 9001 certified production. For support, create valuable content like detailed tutorials, troubleshooting tips, and share client success stories (with permission).
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, more detailed on the website blog), the core brand voice, values, and key messages should remain consistent. Someone interacting with SenseLashes on Instagram should have a similar brand perception as someone on the website.
• •Listen and Adapt (Carefully): Monitor customer reviews and social media comments to understand how the audience perceives the brand and its communication. Address concerns professionally and use feedback to refine messaging, ensuring it resonates while staying true to the core brand identity. Be cautious about drastically changing the tone based on isolated comments; instead, look for broader trends.

Social Perception

Generally Positive for Product Quality. Seen as a Key Supplier for Lash Techs. Mixed Perceptions on Customer Service & Reliability. Trendy and Modern.

Copy Examples

• •Headline: Elevate Your Artistry: Premium Lash Supplies for the Modern Tech. Body: Discover the SenseLashes difference. From our ultra-fine Cashmere Lashes to our rapid-bonding adhesives, every product is crafted for perfection. Join a community dedicated to flawless results. #SenseLashes #LashPros #QualityLashes
• •Headline: Nail the Viral Anime Lash Look! 👀 Body: Your clients are asking, and we’ve got you covered! Our Premade Anime Chunk Eyelashes are designed for that perfect, chunky, eye-opening style. Easy to apply, incredible retention. Shop the trend now! #SenseLashesAnime #AnimeLashes #LashTrends #LashTechLife
• •Headline: Your Success is Our Passion. ✨ Body: At SenseLashes, we’re more than just a supplier; we’re your partner in beauty. Explore our extensive range of professional lash extensions, tools, and expert tips to help your lash business flourish. Because Beauty is our duty! #SenseLashesSupport #LashCommunity #ProLashSupplies
• •Headline: Uncompromising Quality, Unbeatable Value. Body: Why choose between premium materials and competitive pricing? SenseLashes offers ISO-certified quality direct from the factory, ensuring you get the best for your clients without breaking the bank. Explore our wholesale and private label options today! #SenseLashesQuality #LashSupplier #AffordableLuxuryLashes
• •Headline: From Classic Elegance to Bold Volume – We Speak Your Lash Language. Body: Whether it's natural wispy sets or dramatic mega volume, find everything you need at SenseLashes. Our diverse collection of curls, lengths, and premade fans empowers you to create any look your clients desire. What will you create today? #SenseLashesVariety #VolumeLashes #ClassicLashes #LashArtistry