Brand Tone

Professional and informative, geared towards beauty industry professionals. Also supportive and community-oriented undertone.

Brand Values

• •Quality
• •Innovation
• •Customer Focus & Service
• •Professionalism
• •Affordability/Value
• •Beauty as a Duty

Best Practices

• •Maintain a Professional Lexicon: Use industry-specific terminology correctly and avoid overly casual slang in product descriptions and official communications. Focus on terms like "meticulously crafted," "premium quality," "innovative," "engineered for," and "professional-grade."
• •Highlight Quality and Performance: Consistently emphasize the superior materials, manufacturing standards, and tangible benefits of the products (e.g., retention, ease of use, client comfort).
• •Be Informative and Educational: Provide clear, concise information about product specifications, usage instructions (especially for professional-use-only items), and benefits.
• •Showcase Customer Success & Community: Incorporate positive customer testimonials (with permission) and user-generated content to build trust and foster a sense of community. Encourage reviews and feedback.
• •Adapt Tone Appropriately Across Platforms (While Maintaining Core Values): While the core tone is professional, allow for more engaging and trend-focused content on platforms like TikTok, ensuring the underlying message of quality and expertise still shines through.

Social Perception

Generally positive, customers praise product quality, ease of use and aesthetic appeal. Some negative feedback exists regarding shipping times and occasional product issues.

Copy Examples

• •Elevate your artistry with SenseLashes. Our meticulously crafted lash extensions, made from premium Korean PBT material, ensure a flawless, lightweight, and lasting look for your clients. Discover the difference quality makes.
• •Introducing our Ultra Bond Adhesive: engineered for speed and strength. With a rapid 0.5-second dry time and impressive 7-8 week retention, create stunning lash sets with confidence and efficiency.
• •SenseLashes: Your trusted partner in professional lash supplies. From innovative premade fans that cut down application time to our extensive range of classic and volume lashes, we provide the tools you need to excel.
• •Quality you can see, results your clients will love. SenseLashes is committed to ISO-certified manufacturing standards, delivering eyelash extensions that are consistently soft, durable, and beautiful. Beauty is our duty.
• •Join the community of lash professionals choosing SenseLashes. Explore our comprehensive product line, benefit from factory-direct pricing, and let us support your business with private label options and dedicated customer service.