Brand Tone

Knowledgeable & Authoritative, Trustworthy & Transparent, Approachable & Friendly, Passionate & Enthusiastic, Professional & Service-Oriented

Brand Values

• •Expertise & Authenticity
• •Customer Trust & Satisfaction
• •Curated Quality & Uniqueness
• •Legacy & Storytelling
• •Ethical & Fair Practices
• •Sustainability

Best Practices

• •Educate & Share Expertise: Consistently incorporate interesting facts, historical context, or details about craftsmanship in product descriptions and social media posts. This reinforces the "knowledgeable" and "authoritative" aspects of the tone.
• •Prioritize Transparency: Be open about processes (like appraisals, consignment terms, or how items are sourced). On TikTok, addressing pricing questions directly, as seen, builds trust. Maintain clear and honest communication in all customer interactions.
• •Balance Professionalism with Personality: While maintaining a professional standard for the website and high-value items, allow the team's passion and approachability to shine on social media. John's direct involvement in TikTok videos is a great example.
• •Emphasize Story & Uniqueness: Frame items not just as products, but as pieces with a past and a future. Use language that evokes curiosity and the "thrill of the find." This connects to the "passionate" and "curated" values.
• •Maintain a Consistent Voice Across Platforms, Adapting Format: While the core tone (knowledgeable, trustworthy, approachable, passionate, professional) should remain, adapt the delivery for each platform. TikTok can be more informal and video-centric; Instagram more visual and descriptive; Facebook a mix of community engagement and information; and the website more formally detailed. Ensure all customer service channels echo this consistent helpful and expert tone.

Social Perception

Positive: Customers generally perceive ShopSBH / Sales by Helen very positively, viewing them as a reliable source for unique, high-quality items and praising their customer service, quick shipping, and fair prices. They are seen as "friendly, fair & easy to deal with.", Trusted Experts: Recognized for their knowledge in antiques and estate sales, with a long-standing reputation in the Philadelphia area., Go-To for Estate Sales: Both buyers and sellers (those needing estate liquidation services) hold them in high regard. Sellers appreciate their thoroughness and ability to get fair prices., Engaging Online Presence: Their TikTok, in particular, fosters a sense of community and approachability, with followers appreciating the educational and behind-the-scenes content.

Copy Examples

• •Headline (Website/Social Media): "Discover Your Next Story. Authenticated Antiques & Curated Estate Treasures at ShopSBH."
• •Instagram Post Caption (for a unique art piece): "This striking mid-century oil painting doesn't just fill a space; it sparks a conversation. Our experts have traced its origins to [brief, interesting fact], adding another layer to its charm. More than decor, it's a piece of history, ready for its next chapter in your home. Explore this and other authenticated artworks – link in bio. #ShopSBH #SalesByHelen #VintageArt #CuratedHome #ArtCollector #AuthenticatedFinds"
• •TikTok Video Idea/Script Snippet (John holding an unusual item): "Alright treasure hunters, got a real head-scratcher for you today! Any guesses what this was used for back in the day? Drop your thoughts in the comments! We love a good mystery. This piece, like everything at ShopSBH, has a story. Find it and hundreds of new authenticated arrivals this week on ShopSBH.com! #AntiqueMystery #WhatIsIt #EstateSaleFinds #ShopSBHFinds #VintageGadget"
• •Facebook Ad (targeting potential consignors): "Downsizing or managing an estate? Let Sales by Helen make it seamless. With 35+ years of expertise in the Philadelphia area, our certified appraisers ensure your treasured items find new homes at their true value. We handle everything with care and professionalism, so you can focus on what matters. Get a compassionate, no-obligation consultation today. #SalesByHelen #EstateSalesPA #TrustedExperts #ConsignmentServices #PhiladelphiaAntiques"
• •Email Newsletter Snippet (New Arrivals): "This week at ShopSBH, uncover a fresh collection of hand-picked estate jewels and timeless home accents. From [Example 1, e.g., a rare Victorian locket] to [Example 2, e.g., a signed studio pottery vase], each piece is authenticated and ready to bring unique character to your collection. Our passion is finding these treasures; yours is making them part of your story. Shop New Arrivals Now. [Link]"