Brand Tone

Aspirational, caring, and informative

Brand Values

• •Quality
• •Hair care
• •Authenticity
• •Customer satisfaction
• •Trust

Best Practices

• •Maintain an aspirational tone by focusing on the positive outcomes of using Shop Satin AE products.
• •Emphasize the caring aspect by addressing customer pain points with empathy and understanding.
• •Continue providing informative content that educates customers about hair care and the benefits of the products.
• •Incorporate user-generated content and testimonials to showcase authenticity and build trust.
• •Ensure consistency in messaging across all platforms by adhering to a style guide that outlines the brand tone and values.

Social Perception

Largely positive, with customers appreciating the products' effectiveness in managing hair concerns. An element of trust is built through educational content and visible customer satisfaction.

Copy Examples

• •"Tired of waking up with frizzy hair? Shop Satin AE pillowcases will transform your mornings!"
• •"Our satin products are designed to gently protect your hair, reducing breakage and promoting healthy growth."
• •"Discover the secret to salon-worthy hair every night with Shop Satin AE."
• •"We believe everyone deserves to feel confident in their hair. That's why we created satin accessories for all hair types."
• •"Join our community of happy customers and experience the Shop Satin AE difference!"