Brand Tone

Supportive & Empowering, Inclusive & Accessible, Community-Oriented, Passionate & Creative, Informative & Guiding

Brand Values

• •Supporting Local Artists
• •Promoting Arts and Culture
• •Community Building
• •Accessibility
• •Artist Empowerment
• •Not-for-Profit Focus

Best Practices

• •Always Emphasize 'South Australian': Continuously highlight the local connection and the focus on artists from the region to reinforce the brand's core identity.
• •Use Inclusive and Encouraging Language: Words like 'discover,' 'explore,' 'celebrate,' 'support,' and 'community' resonate well. Avoid overly exclusive or academic art jargon unless explaining a specific piece appropriately.
• •Maintain a Positive and Passionate Voice: Convey genuine enthusiasm for the art and the artists. The tone should feel like a passionate advocate for South Australian creativity.
• •Focus on Connection: Frame purchasing art not just as a transaction, but as a way to connect with an artist's vision and support the local cultural ecosystem.
• •Keep it Artist-Centric: When talking about the art, also talk about the artists (where appropriate and with permission). Sharing small insights into their inspirations or processes can strengthen the connection and highlight the 'living artists' aspect of SALA.

Social Perception

Shop SALA is perceived as a positive initiative born from the respected SALA Festival, aimed at providing ongoing support and visibility to South Australian artists. It's seen as a vital platform, especially for emerging artists, to showcase and sell their work beyond the festival month. The association with the South Australian Government through Arts South Australia lends credibility. The platform is generally viewed as a dedicated space for discovering and purchasing local art, filling a gap for year-round access.

Copy Examples

• •Headline: Discover Your Next Favourite Artist. Support South Australian Talent. Body: Shop SALA brings the vibrant South Australian art scene to you, all year round. Explore unique pieces and directly support our incredible local artists. Find art that speaks to you, from emerging creators to established names.
• •Social Media Post: Art for every home, heart, and budget! ❤️🎨 At Shop SALA, we believe everyone deserves to experience the joy of owning original South Australian art. Browse our diverse collection and find a piece that tells your story. #ShopSALA #SouthAustralianArt #ArtForEveryone #SupportLocalArtists
• •Email Subject: Bring South Australia's Creativity Home with Shop SALA Email Body: Dear Art Lover, The SALA Festival experience doesn't have to end! Shop SALA is your year-round destination to discover and purchase stunning works from talented South Australian artists. From captivating paintings to intricate sculptures, find a treasure that will transform your space. Click here to explore new arrivals!
• •Artist Call-Out: South Australian Artists, Let's Share Your Vision! 🌟 Shop SALA is dedicated to showcasing your talent to a wider audience, locally and globally. Join our community and connect with art enthusiasts passionate about original work. Signing up is simple – let us help you reach new heights.
• •Website Banner: More Than a Store. It's a Celebration of South Australian Art. Every purchase at Shop SALA directly supports our local artists and the vibrant cultural landscape of our state. Explore. Collect. Connect.