Brand Tone

Sassy & Humorous, Relatable & Playful, Empowering & Confident, Trendy & Modern

Brand Values

• •Self-Expression & Individuality
• •Fun & Joy
• •Quality & Natural Ingredients
• •Social Consciousness & Giving Back
• •Authenticity
• •Female Empowerment

Best Practices

• •Embrace the Sass (Wisely): Use humor, wit, and a touch of irreverence, but always ensure it aligns with the product and doesn't alienate your core audience. Keep it playful, not mean.
• •Speak Like a Friend, Not a Corporation: Use conversational language, contractions, and relatable slang. Avoid overly formal or stuffy corporate jargon. Think "Hey babe" not "Dear Valued Customer."
• •Be Unapologetically Bold: Don't shy away from direct statements or a bit of playful attitude. The brand's strength lies in its confident and outspoken voice.
• •Keep it Visually Cohesive: Ensure that the fun, sassy copy is matched by equally vibrant, trendy, and high-quality visuals on the website and social media. The aesthetic should scream "fun!"
• •Listen and Engage: Pay attention to how your audience talks and what resonates with them on social media. Incorporate their language (where appropriate) and engage in a way that reinforces the brand's friendly and approachable personality.

Social Perception

Positive & Fun, Good Quality Products, Trendy & Giftable, Engaging, Accessible

Copy Examples

• •(For a new candle scent): "Adulting is hard. Lighting this candle isn't. Our new [Scent Name] candle: because you deserve to chill AF. Seriously."
• •(Instagram caption for a relatable meme): "Tag a bestie who needs this reminder (and maybe the candle that spells it out). Life’s too short to not say ‘WTF’ sometimes. 😉 #ShopRyanPorter #CandleAddict #RealTalk"
• •(Product description for a 'Bad Hair Day' accessory): "Hair behaving like it’s got a personal vendetta? Throw on this [Accessory Name] and tell the world you woke up like this (flawlessly unbothered, obvs)."
• •(Email subject line for a sale): "Don't Panic! But our sale IS ending soon (and these goodies are too cute to miss)."
• •(For a 'Treat Yourself' themed product): "Because you’re a boss. And even bosses need a 'just because' gift. Go on, spoil yourself. We won’t tell."