Brand Tone

Elegant & Sophisticated, Personal & Passionate, Educational & Engaging, Modern & Eco-Conscious, Warm & Approachable

Brand Values

• •Quality & Craftsmanship
• •Creativity & Individuality
• •Passion & Emotion
• •Sustainability & Eco-Responsibility
• •Experience & Connection

Best Practices

• •Embrace Sensory Language: Use vivid, evocative descriptions that appeal to the sense of smell and elicit emotion, reflecting the core of the fragrance business.
• •Maintain an Elegant Vocabulary: Choose words that convey sophistication, quality, and artistry, avoiding overly casual slang or jargon unless specifically targeting a very niche, younger audience for a particular product.
• •Highlight Personalization and Uniqueness: Emphasize the bespoke nature of the workshops and how the products allow for individual expression.
• •Integrate Sustainability Naturally: Weave in the eco-conscious aspects (e.g., "responsibly sourced," "mindfully crafted," "eco-luxe") without it feeling forced, showcasing it as an inherent part of the brand's quality.
• •Tell a Story: Whether it’s the founder's journey, the inspiration behind a scent, or the experience of a workshop, storytelling creates a deeper connection and reinforces the brand's passionate and personal nature.

Social Perception

Positive & Esteemed, Unique Offering, Associated with Luxury and Quality, Engaging and Creative, Eco-Aware

Copy Examples

• •Introducing 'Éclatant'. A symphony of rare blossoms and subtle warmth, crafted to illuminate your unique essence. Discover the art of you.
• •Unleash your inner perfumer. Join our intimate Essence Workshop and embark on a sensory journey to create a fragrance that tells your story. Reserve your atelier experience.
• •Transform your space into a sanctuary. Our 'Sérénité' candle, hand-poured with eco-conscious soy wax and infused with calming botanicals, invites tranquility into your home.
• •At Ruby Brown, we believe fragrance is more than a scent – it's a memory, an emotion, a whisper of your individuality. Each creation is a testament to passion and the finest sustainable ingredients. What does your signature scent say about you? #RubyBrownFragrance #EcoLuxe #ArtOfPerfumery
• •Honored to partner with [Company Name] to develop their signature olfactory identity. Translating brand values into a unique sensory experience is at the heart of what we do. #BespokeFragrance #CorporateScenting #RubyBrown