Brand Tone

empowering, inspirational, chic, vibrant, and friendly

Brand Values

• •Empowerment of Women
• •Diversity and Inclusion
• •Celebration of Life and Everyday Moments
• •Creativity and Self-Expression
• •Quality
• •Community

Best Practices

• •Embrace Empowering Language: Use words and phrases that uplift, motivate, and inspire confidence. Focus on strength, dreams, goals, and achievement.
• •Highlight Inclusivity and Diversity Visually and Verbally: Ensure that copy reflects the brand's commitment to representing all women. Use inclusive language and pair it with diverse imagery.
• •Maintain a Chic and Positive Voice: Keep the tone upbeat, stylish, and joyful. Use exclamation points appropriately to convey enthusiasm. Focus on the beauty of everyday life and self-expression.
• •Be Relatable and Authentic: Connect with the audience by acknowledging their everyday lives, aspirations, and the desire to feel seen and celebrated. Share Rongrong DeVoe's personal story and passion.
• •Foster Community and Connection: Encourage interaction and sharing. Use "we" and "us" to build a sense of belonging. Refer to the community (e.g., "Rongrong Girl Tribe").

Social Perception

Shop Rongrong is generally perceived very positively by its customers and the public. Key aspects of its social perception include: High-Quality and Unique Products, Empowering and Inspiring, Positive and Joyful, Strong Community Connection, Valued for Inclusivity.

Copy Examples

• •Instagram Post (New Planner Release): "Step into your power and plan your dreams! ✨ Our new collection, illustrated by Rongrong DeVoe, is here to inspire every colorful, bold, and beautiful part of you. Let's make magic happen, one day at a time! #ShopRongrong #EmpoweredWomen #PlannerCommunity #NewCollection"
• •Facebook Ad (Sticker Book): "Unleash your creativity and celebrate YOU! 💖 Our latest sticker book is bursting with vibrant, hand-drawn illustrations by Rongrong DeVoe, representing every shade of fabulous. Perfect for making your planner as unique as your journey. Shop now and add a touch of chic inspiration to your day! [Link] #RongrongIllustration #PlannerStickers #DiversityInArt #SelfExpression"
• •Email Newsletter Subject: "You Got This! ✨ Fresh Inspiration Inside from Shop Rongrong" Email Body Snippet: "Hey [Customer Name], ready to conquer your week with style and confidence? At Shop Rongrong, we believe every woman deserves to see herself celebrated. Our latest arrivals are designed to empower and uplift, bringing Rongrong DeVoe's signature chic and joyful art to your everyday. Discover new ways to express your fabulous self! [Shop Now Button]"
• •Product Description (Art Print): "Adorn your space with art that speaks to your soul. This stunning Rongrong DeVoe illustration celebrates the beauty, strength, and style of the modern woman. A daily reminder that you are capable, confident, and chic. Printed on premium paper for a touch of everyday luxury. #WallArt #FashionIllustration #Empowerment #RongrongDeVoe"
• •TikTok Video Caption (showing someone using the stickers): "Planning my week like a boss! 💁‍♀️ Obsessed with these new @rongrongillustration stickers – so chic and empowering! Who else loves to make their planner a masterpiece? ✨ #PlannerAddict #StickerLove #ShopRongrong #Motivation #PlanWithMe"