Brand Tone

Informative & Educational, Trustworthy & Science-Backed, Natural & Holistic, Approachable & Modern, Empowering, Reassuring & Gentle

Brand Values

• •Health & Wellness
• •Natural Solutions
• •Scientific Efficacy
• •Sustainability
• •Transparency
• •Customer-Centricity
• •Innovation

Best Practices

• •Prioritize Education: Always aim to inform the customer about the benefits of probiotics for oral health and the science behind the product, reinforcing the "informative" and "trustworthy" aspects of the tone.
• •Emphasize "Natural" and "Gentle": Consistently use keywords like "natural," "plant-based," "clean," "alcohol-free," and "gentle" to highlight the product's formulation and appeal to health-conscious consumers seeking non-harsh alternatives.
• •Maintain a Confident & Reassuring Voice: Back claims with phrases like "dentist-formulated" and "clinically researched" while reassuring customers about the product's safety and efficacy, especially for sensitive mouths.
• •Incorporate Social Proof: Weave in snippets or themes from positive customer testimonials to build trust and showcase real-world benefits, aligning with a customer-centric approach.
• •Stay True to Core Values: Ensure all copy reflects the brand's commitment to health, natural solutions, scientific backing, and sustainability. This creates a cohesive and authentic brand message.

Social Perception

Positive & Effective, Trustworthy, Gentle & Pleasant, Conscious Choice, Innovative

Copy Examples

• •Headline: Rethink Your Rinse. Discover the Power of Probiotics for a Healthier Mouth, Naturally. #ShopRiven Body: Tired of harsh, burning mouthwashes that disrupt your mouth's delicate balance? Our dentist-formulated Probiotic Rinse works *with* your body, nurturing beneficial bacteria for truly fresh breath and healthier gums. Experience the clean, gentle difference.
• •Headline: Science Meets Nature: The Secret to ShopRiven's Effective Oral Care. Body: At ShopRiven, we believe in harnessing the best of both worlds. Our Probiotic Rinse combines clinically researched probiotic strains with clean, plant-based ingredients to support your oral microbiome. No alcohol, no artificial anything – just a healthier smile, backed by science.
• •Headline: Don't Just Mask Bad Breath. Neutralize It at the Source with ShopRiven. Body: Conventional mouthwashes can offer a temporary fix. ShopRiven’s Probiotic Rinse goes deeper, helping to rebalance your oral ecosystem to promote lasting fresh breath and support gum health from within. Feel the confidence of a truly healthy mouth.
• •Headline: Gentle Enough for Sensitive Mouths, Powerful Enough for a Deep Clean. ✨ Body: Experience the soothing, effective clean of ShopRiven. Our alcohol-free Probiotic Rinse is specially formulated to be gentle on sensitive teeth and gums while actively promoting a balanced oral microbiome for long-term health.
• •Headline: Join the Oral Wellness Revolution. Your Mouth Will Thank You. #ProbioticPower Body: It's time for a smarter approach to oral care. ShopRiven is pioneering the way with our Probiotic Rinse, designed to nourish your mouth’s natural defenses. Make the switch and feel the difference a balanced microbiome can make.