Brand Tone

Elegant & Sophisticated, Artistic & Expressive, Confident & Empowering, Culturally Rooted yet Modern, Approachable & Informative (on social media)

Brand Values

• •Elegance
• •Confidence
• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Quality
• •Cultural Heritage
• •Customer Experience

Best Practices

• •Emphasize Elegance and Confidence: Consistently use words and phrases that evoke sophistication, grace, self-assurance, and empowerment. (e.g., radiant, poise, empower, unique).
• •Highlight Artistry and Craftsmanship: Stress the handmade nature, unique designs, and quality of materials in product descriptions and brand storytelling. Use descriptive language that appeals to the senses.
• •Maintain a Blend of Cultural Respect and Modern Appeal: Acknowledge the traditional roots where appropriate, but frame it within a contemporary and innovative design context.
• •Speak Directly to the "RFH Lady": Foster a sense of community and aspiration by addressing the target audience directly, making them feel part of an exclusive and elegant world.
• •Ensure Visuals and Text are Cohesive: The elegant and artistic tone in the copy should be mirrored in the website design, product photography, and social media visuals for a unified brand experience.

Social Perception

Positive but Niche, Associated with Modest and Islamic Fashion, Designer/Boutique Appeal, Emerging International Presence

Copy Examples

• •Roqaia Fashion House: Where Elegance is Handcrafted. Discover unique, handmade pieces that tell your story of confidence and grace.
• •Embrace your inner radiance with our [Product Name]. Meticulously designed with [mention specific detail, e.g., intricate embroidery, flowing silhouette], this piece is more than just clothing – it's a journey to elegance, empowering you to express your unique style with confidence. Crafted from the finest [Fabric Type] for timeless appeal.
• •Dare to be different. ✨ Our latest collection is a vibrant tapestry of bold colors and innovative designs, each handmade to inspire. Find your canvas for self-expression at Roqaia Fashion House. #RoqaiaFashionHouse #ModestFashion #HandmadeElegance #IslamicStyle #ConfidenceInStyle
• •Inspired by a rich cultural heritage and a passion for design, Roqaia Alahmed founded Roqaia Fashion House as a celebration of elegance and individuality. Each turban, kaftan, and jacket is a testament to exquisite craftsmanship, designed to make every RFH Lady feel the honor and confidence woven into every thread.
• •Unlock Your Elegance: New Arrivals from Roqaia Fashion House or Handcrafted Confidence: Discover the Latest from RFH.