Brand Tone

Professional and solution-oriented

Brand Values

• •Quality & Durability
• •Innovation & Modernity
• •Aesthetics & Design
• •Functionality & Low Maintenance
• •Sustainability (Potentially)

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., professional, innovative, friendly), and language style (e.g., use of industry terms, level of formality). Share this with anyone creating content.
• •Prioritize Key Value Propositions: Consistently weave in the core benefits and values of the brand, such as durability, quality, aesthetics, and low maintenance, in all communications.
• •Understand Your Target Audience: Tailor the language and complexity of the copy to resonate with the intended customers (e.g., homeowners, contractors, designers). Use terms and address pain points that are relevant to them.
• •Maintain Visual and Textual Consistency: Ensure that the tone of the copy aligns with the visual branding (website design, imagery, logo). A high-end product should have copy that reflects that level of quality and sophistication.
• •Review and Refine: Regularly review all copy across different platforms (website, ads, social media if developed) to ensure it aligns with the established brand tone and values. Get feedback and be open to refining the messaging over time.

Social Perception

Positive, focusing on better aesthetics, durability, and lower maintenance compared to traditional methods like block paving or tarmac

Copy Examples

• •Headline: Upgrade Your Space with Seamless Resin Bound Surfacing. Body: Experience the perfect blend of lasting durability and stunning aesthetics. Our resin bound solutions offer a modern, permeable, and low-maintenance finish for your driveway, patio, or pathway. Discover the difference quality makes.
• •Headline: The Future of Paving is Here: Strong, Stylish, Sustainable. Body: Introducing advanced resin bound systems that are 57% stronger than traditional asphalt. Enjoy a puddle-free, weed-resistant surface that enhances your property’s appeal and stands the test of time. Invest in innovation.
• •Headline: Effortless Elegance, Enduring Performance. Body: Transform your outdoor areas with our premium resin bound finishes. Choose from a wide array of colours to create a bespoke look that’s not only beautiful but also incredibly practical and easy to maintain. Get your free quote today!
• •Headline: Say Goodbye to Weeds and Puddles. Say Hello to Resin Bound. Body: Tired of constant upkeep? Our resin bound surfaces provide a smooth, permeable solution that naturally drains water and inhibits weed growth. Enjoy a pristine look year-round with minimal effort.
• •Headline: Invest in Your Property with a Surface Built to Last. Body: Our expertly installed resin bound paving is more than just a surface; it’s a long-term investment in your property’s value and appeal. Durable, UV-stable, and crack-resistant for years of satisfaction.