Brand Tone

QAQFIT: Empowering, supportive, confident, inclusive, and motivational. SHOPQAQ: Creative, stylish, playful, convenient, and customer-focused.

Brand Values

• •QAQFIT: Empowerment, Quality, Community, Inclusivity
• •SHOPQAQ: Exquisite Handcraftsmanship, Unbeatable Value for Money, Customer Satisfaction First, Innovation and Originality, Social and Environmental Responsibility, Self-Expression & Creativity, Convenience & Accessibility

Best Practices

• •Develop a Unified Brand Voice Document
• •Understand Your Audience for Each Line
• •Use Consistent Core Messaging
• •Maintain Visual and Verbal Synergy
• •Train and Align All Content Creators

Social Perception

QAQFIT: Perceived as a brand that aims to empower women through fitness and body-positive activewear. SHOPQAQ: Generally viewed very positively by customers, offering high-quality, stylish, and affordable alternatives to salon manicures.

Copy Examples

• •For QAQFIT (Instagram Post): "Unleash your strength, embrace your curves. Our latest collection is designed to move with you, empower you, and make you feel unstoppable. Join the QAQFIT community and celebrate every victory, big or small. #QAQFIT #ConfidenceInEveryCurve #EmpoweredWomen"
• •For SHOPQAQ (TikTok Video Caption): "Nail day just got a major upgrade! ✨ Ditch the salon wait and say hello to flawless, handcrafted press-on nails in minutes. Which SHOPQAQ style is your vibe today? 😉 #shopqaq #pressonnails #DIYNails #NailTransformation #AffordableLuxury"
• •Email Subject Line (Combined Promotion): "Feel Confident, Look Fabulous: Styles from QAQFIT & SHOPQAQ!"
• •Facebook Ad (SHOPQAQ): "Tired of chipped polish and expensive salon visits? Discover SHOPQAQ's stunning, reusable press-on nails! ✨Handcrafted designs, unbeatable quality, and a touch of instant glam. Shop now and express your unique style! #SHOPQAQnails #PressOnPerfection #BeautyHacks"
• •Website Banner (QAQFIT): "Beyond the Workout: Activewear that inspires confidence and style, every single day. Discover QAQFIT."