Brand Tone

Personal & Friendly, Approachable & Accessible, Confident & Empowering, Trendy & Contemporary, Community-Oriented

Brand Values

• •Customer Satisfaction
• •Personalization
• •Affordability & Value
• •Confidence Building
• •Curated Selection & Quality
• •Adaptability & Modernity

Best Practices

• •Focus on "Her": Always write with the customer in mind. Use "you" and "your" frequently. Speak directly to her needs, aspirations (e.g., feeling confident, stylish), and potential pain points (e.g., finding affordable trends, overwhelming shopping experiences).
• •Emphasize Personal Connection: Use warm, inviting, and friendly language. Words like "your personal stylist," "we're here to help," "let's find," and "welcome" reinforce the personalized and approachable nature of the brand.
• •Highlight Value & Affordability Positively: Instead of just saying "cheap," use phrases like "great price points," "affordable style," "value you'll love," or "doesn't break the bank" to convey affordability without diminishing the quality or trendiness.
• •Inspire Confidence: Use empowering words and phrases. Focus on the outcome of shopping at ShopPrivy – feeling "confident," "fabulous," "beautiful," "comfortable," and "ready to shine."
• •Keep it Current & Conversational: Reflect the "trendy" and "contemporary" aspect of the clothing in the language. Avoid overly formal or stiff anachronisms. Write as if you're having a helpful, enthusiastic conversation with a friend about fashion.

Social Perception

A welcoming and stylish women's boutique that offers a personalized shopping experience. A place to find unique and affordable trendy clothing and accessories. Valued for its friendly service and the ability to make customers feel confident. A woman-owned local business that is active in its community. Customers appreciate the mix of items and the personalized attention that helps them find what they "need."

Copy Examples

• •Headline: Unlock Your Signature Style Without Breaking the Bank. Body: At ShopPrivy, we believe looking fabulous shouldn't cost a fortune. Discover trendy, easy-to-wear pieces curated just for you by stylists who get your vibe. Walk out feeling amazing!
• •Headline: More Than Just Clothes, It's a Confidence Boost! Body: Remember that feeling when an outfit just *clicks*? We live for that! Our friendly stylists are here to help you find those perfect items that make you shine. Come say hi and let's find your new favorite look.
• •Headline: Your Personal Style Adventure Starts Here. Body: Tired of the same old racks? ShopPrivy offers a refreshing, personalized shopping experience. From chic everyday essentials to that perfect special occasion dress, we've got you covered with styles you'll love at prices you'll adore.
• •Headline: Trendy Finds, Trusted Advice, Totally You. Body: Step into ShopPrivy and discover a curated collection of contemporary women's apparel and accessories. We're all about helping you express your unique taste with pieces that are both stylish and affordable. Let's make getting dressed fun again!
• •Headline: Join the Privy Community of Confident Women. Body: We're more than a boutique; we're a place where women support each other in looking and feeling their best. Experience personalized styling, discover affordable trends, and leave with a smile (and a great outfit!).