Brand Tone

Friendly, Approachable, Stylish, Positive, Feminine

Brand Values

• •Style & Curation: Offering a well-chosen selection of trendy and timeless pieces. They value bringing unique and quality items to their customers.
• •Customer Empowerment & Confidence: Helping women feel good about themselves through fashion. The "Our Story" hints at making women feel beautiful and confident.
• •Quality: Emphasis on providing quality garments and accessories.
• •Customer Focus: Creating a positive shopping experience, being responsive, and understanding their customers' needs and desires.
• •Passion for Fashion: A genuine love for fashion is a driving force behind the brand.

Best Practices

• •Create a Tone of Voice Guide: Document the identified brand tones (Friendly, Approachable, Stylish, Positive, Feminine) with examples of "do's and don'ts." Include specific words and phrases that align with the brand, and those to avoid. Share this with anyone creating content.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her, addresses her aspirations (feeling confident, stylish, comfortable), and anticipates her needs. Use "you" and "your" frequently to make it personal.
• •Embrace Positivity and Enthusiasm: Infuse copy with genuine enthusiasm for the products and for helping customers. Use uplifting language and positive framing. Emojis can be used thoughtfully on social media to enhance this.
• •Be Helpful and Descriptive (but not boring): Provide clear, concise, and appealing descriptions of products. Highlight benefits (how it will make her feel, what it pairs well with) rather than just features. Inject personality even into factual descriptions.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it aligns with the established tone. Get feedback and be open to evolving the voice slightly as the brand grows, but always keeping the core elements consistent.

Social Perception

Customers generally perceive Shop Pretty Bird as a source for cute, stylish, and good-quality clothing and accessories. The curated nature of the collections suggests that customers trust the brand's taste and selections. It's seen as a boutique offering a more personalized and curated experience compared to large fast-fashion retailers. The brand is perceived as being up-to-date with trends but offering pieces that are wearable and not overly avant-garde or exclusive. Interactions, particularly on social media, reinforce a perception of friendly and helpful customer service.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello, sunshine! ☀️ Twirl into your week with our new [Dress Name]! Effortlessly chic and oh-so-comfy, it's the perfect pick for brunch dates or sunset strolls. What color are you loving? Tap to shop your new favorite! #ShopPrettyBird #NewCollection #OOTD #FeminineStyle #MustHaveDress"
• •Email Subject Line (Sale Promotion): "✨ Your Style Refresh Starts Now! ✨ Up to 30% Off Pretty Picks!" *(Body Snippet):* "Hey gorgeous! Ready to add some sparkle to your wardrobe? We've handpicked some of our favorite styles just for you, now with a little something extra off. Treat yourself – you deserve it! 😉"
• •Product Description (Knit Sweater): "Meet your new cozy companion: the [Sweater Name] Knit! Crafted from the softest blend, this sweater is all about feeling good and looking fabulous. Its relaxed fit makes it perfect for layering over your favorite cami or tee. Pair it with jeans for a casual day out or dress it up with a sleek skirt. Warning: may cause extreme comfort and compliments! 😉"
• •Facebook Ad (Targeting new customers): "Discover your next style obsession at Shop Pretty Bird! 🌸 We curate beautiful, quality pieces that make you feel amazing, inside and out. From everyday essentials to those special occasion showstoppers, find your perfect look with us. Click to explore our latest arrivals and find a little joy for your wardrobe! #PrettyBirdStyle #BoutiqueFashion #ShopLocalCanada #WomensFashion"
• •Website Banner (Homepage): "Fall in Love with Your Style. ✨ Explore Curated Collections at Shop Pretty Bird – Where Fashion Feels Good."