Brand Tone

Professional, Customer-Focused, Reliable, Community-Oriented, Approachable

Brand Values

• •Customer Satisfaction/Success
• •Quality Products and Services
• •Integrity and Trust
• •Teamwork and Employee Empowerment
• •Continuous Improvement and Growth
• •Community Partnership
• •Heritage and Legacy

Best Practices

• •Always Prioritize the Customer's Needs and Success: Frame copy around how Premier Equipment helps customers achieve their goals, solve problems, or improve their lifestyle/business.
• •Emphasize Reliability and Expertise: Leverage the John Deere association and Premier's long history. Use language that conveys knowledge, confidence, and dependability.
• •Maintain a Professional yet Approachable Voice: While demonstrating expertise, ensure the language is clear, straightforward, and welcoming. Avoid overly technical jargon where simpler terms suffice, especially for broader audiences.
• •Showcase Community Connection and Team Strength: Incorporate stories or mentions of local involvement and highlight the expertise and dedication of the Premier team. This humanizes the brand.
• •Be Consistent Across All Channels: Whether it's a website banner, a social media post, or a service brochure, the core tone and values should be recognizable. Regularly review content to ensure alignment.

Social Perception

Established and Reputable, Helpful and Knowledgeable (often), Committed to Agriculture and Local Communities, Progressive, Mixed Service Experiences (occasionally)

Copy Examples

• •Headline: Your Partner in Productivity. From Seed to Harvest, Premier Powers Your Success. Body: At Premier Equipment, we're more than just a John Deere dealer. We're your dedicated partner, committed to providing the quality equipment, expert service, and innovative solutions you need to make your business thrive and your property shine. Let's make today the best part of your day.
• •Headline: Legacy of Quality. Future of Farming. Body: With roots dating back to the 1950s, Premier Equipment brings generations of experience to your farm, commercial operation, or home. We proudly uphold the John Deere promise of innovation and reliability, helping you tackle any challenge with confidence. Explore our range of solutions today.
• •Headline: More Than Machines. It's a Commitment. Body: When you choose Premier Equipment, you get the strength of John Deere backed by a team that’s invested in your success. Our knowledgeable staff are here to support you with parts, service, and advice every step of the way. Because your success is our priority.
• •Headline (for ShopPremier.ca): Gear Up with Green & Yellow! Body: From the sandbox to the field, show your John Deere pride! ShopPremier.ca has Canada's best selection of authentic John Deere toys, apparel, and collectibles. Perfect gifts for the Deere enthusiast in your life, or a treat for yourself!
• •Headline (Service Promotion): Keep Your Deere Running Prime. Trust Premier Service. Body: Don't let downtime slow you down. Our certified John Deere technicians at Premier Equipment are here to provide expert maintenance and repair, ensuring your equipment performs at its best when you need it most. Schedule your service today and experience the Premier difference.