Brand Tone

Practical and Convenient, Friendly and Approachable, Value-Oriented, Innovative

Brand Values

• •Efficiency and Time-Saving
• •Customer Convenience
• •Reliability
• •Customer Care and Empathy
• •Accessibility

Best Practices

• •Prioritize Customer Benefit: Always frame copy around how Shoppr makes the customer's life easier, saves them time, or provides value. Focus on solutions and convenience.
• •Use Clear and Simple Language: Avoid jargon. The language should be straightforward, accessible, and easy to understand, reflecting the ease of using the service. The tone on the website's FAQ section is a good example.
• •Maintain a Friendly and Positive Voice: Even when discussing practicalities, keep the tone warm and approachable. Use emojis appropriately on social media to enhance this. Phrases like "Deixa a parte chata com a gente, que a parte boa é com você" (Leave the annoying part to us, the good part is yours) exemplify this.
• •Be Consistent Across Platforms (with Nuances): While the core tone (convenient, friendly, value-driven) should be consistent, adapt the style slightly for each platform. For example, TikTok can be more informal and trend-driven, while website copy might be slightly more detailed but still friendly.
• •Incorporate Social Proof and Community: Use testimonials, customer stories (like Barbara Cecato's positive feedback), and user-generated content where possible. Highlight referral programs to build a sense of community and trust. Mentioning collaborations, like with Fernanda Lima and Rodrigo Hilbert, can also reinforce brand image.

Social Perception

Positive for Consumers, Innovative Service, Growing Presence, Mixed Employee Perception

Copy Examples

• •Headline: Tired of supermarket queues? Get your groceries delivered with Shoppr! Body: Spend less time shopping and more time on what you love. With Shoppr, your weekly groceries are just a few clicks away. Schedule your delivery and enjoy fresh products at your door. Sign up today and get R$X off your first order! #Shoppr #OnlineSupermarket #Convenience
• •Headline: Your pantry, always stocked.effortlessly! Body: Never run out of your essentials again! Shoppr's "Compra Programada" (Scheduled Purchase) lets you set it and forget it. We deliver your favorite products on your schedule. Smart shopping, easy living. Explore now on Shoppr.com.br! #GroceryShopping #SmartHome #ShopprLife
• •Headline: Big savings, delivered! 💰 Body: Why pay more? At Shoppr, we bring you great prices on a wide variety of products, plus amazing cashback offers! Check out our TikTok for the latest deals. Your new way to save on groceries is here! #Cashback #SaveMoney #ShopprDeals
• •Headline: From fresh produce to pet food, Shoppr has you covered! 🍎🐶 Body: Discover thousands of products, including fresh items, pantry staples, cleaning supplies, and even goodies for your furry friends with Pet.Shopper! Quality and variety delivered right to your doorstep. What are you waiting for? Visit Shoppr.com.br. #OnlineGroceries #FreshDelivery #PetLovers
• •Headline: Join the Shoppr family and simplify your life! 😊 Body: Thousands of Brazilians are already enjoying the easiest way to do their grocery shopping. Experience the convenience, the friendly service, and the joy of a full fridge without the hassle. "The annoying part is on us, the good part is on you!" Try Shoppr today! #HappyCustomers #EasyShopping #ShopprExperience