Brand Tone

Direct and Commercial

Brand Values

• •Style/Fashion
• •Femininity/Self-Expression
• •Christian Values (where applicable)

Best Practices

• •Use clear and direct calls to action to drive sales.
• •Highlight the fashionable and trendy aspects of the women's clothing.
• •Emphasize how the clothing allows women to express their individuality.
• •Differentiate the brand from other businesses using the name 'Tribos' by focusing on the unique product offerings.
• •Incorporate Christian themes tastefully where appropriate, based on product offerings.

Social Perception

Trendy and accessible fashion brand, offering a variety of styles for women, including Christian-themed apparel, available on Shopee Brasil.

Copy Examples

• •New Arrivals! Shop the latest trends in women's fashion at Loja das Tribos.
• •Express your unique style with our curated collection of blouses and tops.
• •Get the perfect Christian-themed apparel for every occasion. Shop now!
• •Limited time offer! Get 20% off on all new arrivals.
• •Shop the best in women's fashion on Shopee Brasil. Check out our monthly sales!