Brand Tone

Friendly and Welcoming, Approachable and Accessible, Helpful and Service-Oriented, Confident and Empowering, Trendy yet Timeless, Community-Focused

Brand Values

• •Inclusivity
• •Customer Satisfaction
• •Style & Quality Curation
• •Empowerment
• •Community Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., friendly, empowering, approachable) with examples of 'do's and don'ts.' This ensures anyone writing copy understands and can apply the desired voice.
• •Know Your Audience: Continuously refer back to the target customer – women of all ages, shapes, and sizes seeking stylish, accessible fashion and a positive shopping experience. Write as if you are speaking directly to them in a helpful, friendly manner.
• •Use 'We' and 'You' Language: Foster a personal connection by using 'we' to refer to the boutique and 'you' to address the customer directly, reinforcing the community and personalized service values. (e.g., 'We're here to help you find...')
• •Highlight Core Values: Weave brand values like inclusivity, empowerment, and community into your messaging naturally. For example, instead of just describing a dress, mention how it can make *her* feel confident for an upcoming event.
• •Maintain Consistency Across All Channels: Whether it's website copy, (future) social media posts, email newsletters, or in-store signage, the tone should remain consistent. This builds recognition and trust. If a social media presence is developed, ensure it mirrors the welcoming and helpful tone of the 'About Us' page.

Social Perception

Local Awareness, Potential for Confusion, Relies on Physical Experience

Copy Examples

• •Headline: Big City Style, Small Town Heart. Your Perfect Outfit Awaits. Body: Step into Shopping at Tiffany's and discover a curated collection where the latest trends meet timeless charm. We believe every woman deserves to feel beautiful and confident, whatever her style, shape, or age. Come find your new favorite piece with us! (Tone: Welcoming, Trendy, Inclusive)
• •Headline: More Than Just Shopping, It's a Community. Body: At Shopping at Tiffany's, we're passionate about fashion that's fun, accessible, and makes you feel amazing. Our friendly stylists are here to help you explore looks you'll love in a welcoming space. Because feeling good in your clothes should be for everyone. (Tone: Community-Focused, Accessible, Friendly)
• •Headline: Confidence Looks Good On You. We'll Help You Find It. Body: Searching for that perfect piece that just *clicks*? From everyday chic to special occasion sparkle, our boutique offers a diverse range of styles to help you express your unique self. Let us help you discover fashion that empowers. (Tone: Empowering, Helpful, Confident)
• •Headline: Your Local Go-To for Style That Tells Your Story. Body: Shopping at Tiffany's brings you handpicked fashion that blends modern trends with classic appeal. We're your neighbors, dedicated to making your shopping experience enjoyable and inspiring. Visit us in Sauk City or Mount Horeb! (Tone: Local, Approachable, Service-Oriented)
• •Headline: All Ages, All Styles, All Welcome! Body: Fashion is for every woman. That’s our belief at Shopping at Tiffany's. We carefully select versatile pieces that flatter and delight, ensuring a welcoming experience for everyone who walks through our doors. Discover your next look today! (Tone: Inclusive, Welcoming, Accessible)