Brand Tone

Introspective & Emotional, Aspirational & Inspiring, Passionate & Dedicated

Brand Values

• •Búsqueda de la Verdad y la Profundidad
• •Excelencia y Maestría
• •Conexión Humana y Empatía
• •Belleza y Estética
• •Autenticidad

Best Practices

• •Explore the collection where art and emotion converge.
• •Highlight "maximising feeling" over just "maximising details."
• •Tell the Story of the Artist's Intent: Incorporate Philipp Weber's philosophy – looking "behind the facade,"
• •capturing "inner truths,"
• •finding inspiration in human experiences

Social Perception

Awe & Amazement, High Respect for Skill, Emotional Connection, Seen as a Master Artist, Accessible yet Profound

Copy Examples

• •"For me, superrealism does not mean maximising details, but rather maximising feeling."
• •"His work explores existential questions, looking beneath the surface of apparent perfection to reveal human emotions and inner truths."
• •"Creative collection of stylish art shirts."
• •"Landscapes of soul."
• •"Looking behind the facade"