Brand Tone

Creative & Passionate, Approachable & Friendly, Informative & Educational, Playful & Lighthearted, Quality-Conscious & Detailed

Brand Values

• •Handmade Craftsmanship
• •Creativity & Unique Design
• •Quality & Durability
• •Customer Joy & Connection
• •Community & Sharing
• •Lightness & Wearability

Best Practices

• •Embrace Jaime's Voice: Continue to write as if Jaime is speaking directly to the customer – keep it friendly, a little playful, and passionate. Use "I" and "we" (referring to the one-woman show aspect) authentically.
• •Highlight the "Handmade" & "Unique" Aspects: Consistently weave in words like "handcrafted," "handmade," "small-batch," "unique," "custom-blended" to reinforce the core value proposition.
• •Balance Artistry with Practicality: While emphasizing the creative process, don't forget to mention practical benefits like "lightweight," "nickel-free," "durable," and provide clear care instructions.
• •Foster Community & Share Knowledge: Continue offering educational content (tips, tutorials) and use inclusive language that invites customers into the creative world of polymer clay. Encourage interaction and user-generated content.
• •Keep it Visually Congruent: Ensure the tone of the copy matches the bright, clean, and modern aesthetic of the product photography and website design. The language should feel as fresh and appealing as the visuals.

Social Perception

Artisanal & Unique, Supportive of Small Business/Artisans, Stylish & Trendy, Trustworthy (regarding materials), Engaging (for craft enthusiasts)

Copy Examples

• •✨ Freshly baked! ✨ Our new [Collection Name] has just dropped, and we’re obsessed! Each piece is handcrafted with custom-blended clays and a whole lotta love, right here in Vancouver. P.S. These beauties are featherlight – your lobes will thank you! 😉 Which one are you eyeing? Let us know below! #PetalAndPosy #HandmadeJewelry #PolymerClayEarrings #NewCollection #ShopSmallCanada #UniqueAccessories
• •Wearable Art, Made with Passion. Discover unique, handcrafted polymer clay jewelry that’s as light as a feather and bursting with personality. Made by Jaime, just for you. [Shop Now Button]
• •Hey Clay Creatives! 🎨 Ever wondered how we get those dreamy swirls in our [Specific Earring Style]? Jaime’s spilling the secrets! Our new YouTube tutorial is LIVE, walking you through the magic step-by-step. Grab your clay and let’s make something beautiful together! [Link to YouTube] #PetalAndPosy #PolymerClayTutorial #DIYJewelry #CraftCommunity #LearnWithUs
• •Vancouver, get ready to sparkle! ✨ Petal & Posy offers unique, handcrafted polymer clay earrings and accessories, made with love in our local studio. Lightweight, nickel-free, and designed to make you smile. 😊 Support local art & find your new favorite piece! Shop online now. [Link to Website] #ShopPetalAndPosy #VancouverHandmade #SupportLocalYVR #PolymerClayArt #StatementEarrings
• •Meet your new desk buddy! 👋 Our Adorable Fidget Pets are 3D printed and hand-painted with love, ready to bring a little joy (and focus!) to your day. Surprisingly satisfying and oh-so-cute. Warning: may cause spontaneous smiling. Perfect for gifting or keeping all to yourself! 😉 #PetalAndPosy #FidgetToy #DeskAccessories #HandmadeWithFun #CuteGifts