Tono de Marca

personal, warm, and transparent

Valores de Marca

• •Life & Family Integration
• •Community & Connection
• •Authenticity
• •Modern Feminine Style

Mejores Prácticas

• •Write in the First Person: Use "I" and "we" to maintain the personal, founder-led voice. Share your personal excitement about products (e.g., "My new favorite jacket just landed in the shop!").
• •Tell Micro-Stories: Frame products within real-life moments. Instead of just listing features, describe the feeling or occasion the item is perfect for (e.g., "The perfect satin top for that 'I have nothing to wear' moment.").
• •Incorporate Personal Updates (When Appropriate): The brand has already set a precedent for transparency. Continue sharing small, relatable behind-the-scenes moments to reinforce the connection with your audience. The community is invested in the person behind the brand.
• •Engage with Questions: End captions with open-ended questions to encourage conversation and build a community, not just a customer list. This makes the audience feel heard and valued.
• •Emphasize 'How It Feels': Focus copy on the feeling and benefit of the clothing —comfort, confidence, ease, and joy. This emotional connection is more powerful than simply describing the fabric or cut.

Percepción Social

The public-facing persona is that of a small, founder-led business. Customers likely perceive ShoppeStellaJo as a personal and curated shopping experience. The decision to pause for a new baby would likely be met with support and understanding from its target audience, reinforcing a positive and humane brand image.

Ejemplos de Copy

• •That moment when the chill in the air is just right. Our new knit sweater has arrived just in time for cozy mornings and golden hour walks. So soft, you'll want to live in it. ✨
• •You asked (a lot!), and we listened! Your favorite wide-leg pants are finally back in stock. Grab them before they're gone again – we know how much you love this comfy-chic look.
• •From coffee runs to date night. This is the dress that does it all. We’re obsessed with how it makes styling simple, so you can focus on what truly matters. How would you wear it?
• •Life gets busy, but feeling good in what you wear shouldn't be complicated. I personally chose this collection for pieces that bring a little bit of joy and ease to your everyday. Hope you love them as much as I do! - Stella
• •Help us choose our next piece! We're loving both of these new styles, but which one do YOU want to see in the shop next? Cast your vote! [Poll: Option A vs. Option B]