Brand Tone

Friendly & Welcoming, Personal & Authentic, Curated & Stylish, Community-Oriented, Enthusiastic & Passionate

Brand Values

• •Curated Selection & Quality
• •Community Focus
• •Exceptional Customer Experience
• •Authenticity & Passion
• •Inspired Shopping

Best Practices

• •Embrace "We" and Personal Pronouns
• •Incorporate the Motto
• •Highlight Curation and Uniqueness
• •Maintain a Positive and Enthusiastic Voice
• •Emphasize Community and Local Connection

Social Perception

Charming and beautiful boutique, Gem in the community, Staff is consistently praised, Special and inspiring shopping experience, The brand successfully makes its customers feel "smitten"

Copy Examples

• •Hello, sunshine! ☀️ This just-in floral dress is what summer dreams are made of. Light, airy, and oh-so-chic – it's one of those pieces we instantly fell in love with (and we know you will too!). Perfect for a garden party or a stroll through Uptown. Come find your new favorite! #ShoppeSmitten #NewCollection #SummerStyle #ThingsWeLoveAndBelieveIn #UptownCenterville
• •Discover Shoppe Smitten in the heart of Uptown Centerville – your happy place for unique clothing, artisan gifts, and charming home decor. We're more than just a boutique; we're a family-owned shop poured with passion, bringing you 'things we love and believe in.' Come experience inspired shopping and support local! [Link to website] #ShopLocal #CentervilleOH #BoutiqueShopping #InspiredGifts
• •Welcome to Shoppe Smitten! Curated finds, artisan treasures, and a warm welcome await. Explore things we love and believe in, right here in Centerville.
• •This week, we're shining a spotlight on [Artisan Name], a talented local creator whose beautiful [Product Type] are handmade with love, right here in our community. We believe in supporting our amazing local artisans – and their work truly embodies the spirit of Shoppe Smitten. Come see their latest collection in-store! #SupportLocal #ArtisanMade #CommunityLove
• •Come be smitten with us! ✨ A little peek into our happy place in Uptown Centerville. Every corner is filled with things we love, hoping to inspire you! What will you discover? #ShoppeSmitten #BoutiqueLove #OhioBoutique #HomeDecor #WomensFashion #UniqueGifts #SmittenKittens