Brand Tone

Friendly and Approachable, Informative and Direct, Promotional, Trustworthy

Brand Values

• •Customer Focus & Satisfaction
• •Quality Products
• •Personalisation & Uniqueness
• •Family-Run Ethics
• •Accessibility & Convenience

Best Practices

• •Develop a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand voice (e.g., Friendly, Helpful, Genuine, Celebratory, Clear). Include examples of "say this, not that." Share this with anyone creating content.
• •Always Emphasise the "Personal" and "Care" Aspect: Since it's a family-run business selling personalised items, lean into the care, passion, and individual attention that goes into each product and customer interaction. Use words like "handcrafted with care," "thoughtfully personalised," "your special moments."
• •Keep it Clear and Customer-Centric: Avoid jargon. Focus on how the product benefits the customer or helps them express an emotion or celebrate an occasion. Make calls to action clear and easy to follow.
• •Use a Consistent Level of Warmth: Whether it's using welcoming language, appropriate emojis (on social media), or expressing gratitude, maintain a consistent level of friendly interaction in all communications, from website copy to social media replies.
• •Review and Align Across Platforms: Regularly review content across all active platforms (website, social media) to ensure the tone is consistent. While the style might vary slightly (e.g., more emojis on Instagram), the core personality should remain the same. Address any misalignments in handles or profile descriptions to present a unified brand front.

Social Perception

Positive Among Customers, Limited Wider Brand Awareness, Trustworthy within its Niche, Potential for Minor Confusion

Copy Examples

• •Looking for a gift that truly speaks from the heart? ❤️ At Shop Personalised Gifts, our family-run team lovingly creates unique treasures for all your special moments. Quality you can feel, with free UK delivery on us! ✨ Explore the perfect personalised present today: [Link to Website]
• •Sip, smile, repeat! ☕ Brighten their day (or your own!) with a custom mug featuring your favourite photo and message. Perfect for birthdays, thank yous, or just because! Crafted with care and delivered free in the UK. Design yours now: [Link to Product]
• •Celebrate your unique love story. ✨ Find an anniversary gift as special as they are, from personalised keepsakes to custom home décor. Let us help you create a moment they'll cherish forever. Shop with free UK delivery: [Link to Anniversary Gifts]
• •Got a question or a special request? Our friendly team is here to help you craft the perfect personalised gift! As a small family business, we’re passionate about making your experience seamless and your gift perfect. Reach out today! 💌 #CustomerCare #PersonalisedWithLove
• •Unique Gifts, Made Personal. ❤️ Explore hundreds of customisable presents for every occasion. Quality craftsmanship, heartfelt personalisation, and FREE UK delivery on every order. Discover the joy of giving something truly special. Shop now at shoppersonalisedgifts.co.uk!