Brand Tone

Aspirational yet Accessible, Trustworthy and Personal, Direct and Informative

Brand Values

• •Authenticity
• •Value/Accessible Luxury
• •Customer Trust/Satisfaction
• •Personal Connection/Small Business Charm
• •Quality

Best Practices

• •Balance Aspirational with Accessible Language: Use words that evoke luxury and elegance ("timeless," "elegant," "iconic") but pair them with phrases that highlight value and smart shopping ("great deals," "accessible," "shop smart").
• •Maintain a Personal, Relatable Voice: Occasionally weave in elements of the founder's story or the "family-owned" aspect to humanize the brand, especially in "About Us" sections, email newsletters, or social media posts that aim to build community.
• •Showcase customer testimonials prominently.
• •Ensure Clarity and Detail: Provide comprehensive information about products, shipping, warranties, and return policies to preempt questions and build a sense of security and professionalism.
• •Address External Concerns: Acknowledge and address concerns raised by external sources (e.g., Scamadviser) directly, but confidently, highlighting the brand's commitment to authenticity and transparency.

Social Perception

Positive (amongst its customer base). Slight Ambiguity for New Visitors (due to external factors), but the brand's own efforts in transparency regarding product sourcing and authenticity aim to counteract this. This builds confidence.

Copy Examples

• •Super love it!!
• •I'm so impressed with my purchase
• •Let customers speak for us.
• •Enjoy the best deals on high-quality fashion pieces.
• •100% genuine items guaranteed.