Brand Tone

Direct, aspirational, promotional, customer-centric, assertive, confident, simple, and accessible.

Brand Values

• •Customer Supremacy
• •Value and Affordability
• •Quality within Value
• •Variety and Novelty
• •Excellence

Best Practices

• •Lead with Value: Always start with what the customer gains. Whether it's a discount, a unique product, or a special offer, the primary message should focus on the benefit to the shopper.
• •Reinforce Customer-Centricity: Regularly use phrases like "For you," "Our commitment to you," and "Your experience matters" to embed the core value of customer supremacy into all communications.
• •Use Action-Oriented Language: Employ strong, direct calls to action that create a sense of urgency and excitement, such as "Shop the Deals," "Claim Your Offer," and "Don't Miss Out."
• •Maintain Simplicity and Clarity: Avoid complex vocabulary or industry jargon. The tone should be accessible to a general audience, making the shopping process seem easy and straightforward.
• •Build Credibility Through Consistency: While the social presence is currently nil, any future copywriting must be consistent across all channels. The promise of "high quality deals" and "excellence" must be reflected in every email, product description, and post to build the trust that is currently lacking.

Social Perception

Virtually nonexistent due to lack of active online presence. Perceived as anonymous, potentially skeptical by digitally-savvy consumers due to absence of social proof, and presents an inward-facing image without external validation.

Copy Examples

• •Your search for the best deals is over. At ShopperEZ, we put you first with high-quality products at prices you won't believe. Welcome to a better shopping experience.
• •🔥 A Hot Deal Just For You! Open for a once-in-a-lifetime offer.
• •Discover our collection of unique finds. We're constantly adding new products across every category, because you deserve variety and value, all in one place.
• •ShopperEZ was founded on a simple idea: the customer comes first. That's why we're obsessed with sourcing high-quality deals and unique products to create the best possible experience for you. We're not just a store; we're your partner in smart shopping.
• •Why pay more? Our 'Hot Deals' section is packed with top-quality products at unbeatable prices. Click the link to experience the ShopperEZ difference and see why our customers are our top priority!