Brand Tone

inspirational, adventurous, authentic, personal, and resilient, with a down-to-earth and relatable voice.

Brand Values

• •Adventure
• •Resilience
• •Authenticity
• •Nostalgia
• •Inspiration

Best Practices

• •Lead with Storytelling: Always weave the brand's narrative of adventure, resilience, and memory into your copy. Whether it's a product description or a social media caption, connect the product to an experience.
• •Use Evocative and Sensory Language: Describe scents in terms of the memories and feelings they evoke, not just their ingredients. Use words that transport the reader.
• •Maintain an Authentic and Inspirational Tone: The voice should be encouraging and genuine. Ask questions that prompt reflection and inspire action, reinforcing the brand's mission to help people live their best lives.
• •Incorporate Brand Slogans and Hashtags: Consistently use key phrases like "Scents of Adventure," "{NEVER LET YOUR FLAME BURN OUT™}," and the hashtag #Shoppe815 to build brand recognition and a sense of community.
• •Highlight Handcrafted Quality: Remind customers that the candles are "hand-poured in California." This emphasizes the artisanal nature of the products and justifies the premium positioning.

Social Perception

Perceived as a high-quality, artisanal brand with a unique and compelling story, fostering strong emotional connections through scents. Customers see it as a supportive small business providing premium, well-crafted goods.

Copy Examples

• •Miles of open road, windows down, and the whole world ahead. Our new Road Trip candle captures the scent of adventure—a blend of sun-warmed asphalt, fresh air, and a hint of leather from your favorite jacket. Light it and let the journey begin, no matter where you are. #ScentsOfAdventure
• •Life throws you unexpected curves. Our founder, Katy, turned a life-altering accident into a new beginning with Shoppe 815. It’s a reminder that every day is a chance to live with intention. What adventure will you choose today? #LiveWithIntention #NeverLetYourFlameBurnOut
• •Not just a scent, but a memory. The soothing familiarity of spicy tobacco leaves and sweet vanilla, reminiscent of quiet moments and deep conversations. Hand-poured in California to help you reminisce and unwind.
• •Subject: Your Next Adventure Awaits... Inside this box is more than just a candle. It's an invitation. To explore, to remember, to feel. Find the scent that tells your story. #Shoppe815
• •Give a gift that sparks a memory. From the crackle of a campfire to the comfort of a favorite coffee shop, our hand-poured soy candles are an experience waiting to be shared. Perfect for the adventurer in your life.