Brand Tone

Artistic, Passionate, Personal, Familial, Unique, Individualistic, Appreciative, Customer-Focused, Slightly Whimsical/Playful

Brand Values

• •Craftsmanship and Tradition
• •Originality and Uniqueness
• •Family and Collaboration
• •Quality Materials
• •Customer Satisfaction

Best Practices

• •Tell Your Story: Consistently weave in the narrative of the mother-daughter duo, their decades of experience, and their shared passion for handcrafted jewelry.
• •Emphasize "Handmade" and "Unique": Use words that highlight the artisanal nature and individuality of the pieces (e.g., "handcrafted," "artisan," "custom-designed," "one-of-a-kind," "distinctive").
• •Use Warm and Personal Language: Address customers directly and convey the passion behind the creations. Share insights into the design process or inspirations when appropriate.
• •Showcase Customer Love: Incorporate snippets of positive customer reviews or testimonials (with permission) to reinforce the perceived value and uniqueness.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual presentation of the jewelry on the website and social media – artistic, high-quality imagery that reflects the craftsmanship.

Social Perception

Positive Customer Feedback, Recognized Locally, Associated with Handcrafted Quality, Perceived as a Long-standing, Evolving Brand

Copy Examples

• •Wear a Story. Discover Orsiékszer: More than just jewelry, each piece is a chapter from our family workshop, handcrafted with passion by mother and daughter for over 30 years. Find your unique expression.
• •The Art of Adornment, Reimagined. At Orsiékszer, we don't just make jewelry; we pour our hearts into every curve and sparkle. Experience the 'orsiékszeres' style – uniquely yours.
• •From Our Hands to Yours. Generations of craftsmanship meet contemporary design. Explore our latest collection of silver-plated treasures, lovingly made to tell your story.
• •Uniquely You, Beautifully Crafted. Tired of the ordinary? Orsiékszer offers handcrafted pieces that celebrate individuality. As unique as the women who wear them.
• •A Family's Passion, Woven into Every Design. For over a decade, we've blended tradition with fresh inspiration. Discover the warmth and artistry of Orsiékszer – jewelry that feels like home.