Brand Tone

Aspirational, Modern, Innovative, Tech-Savvy, Reliable (aimed), Trustworthy (aimed), Customer-Centric, Engaging, Enthusiastic, Vibrant, Slightly Formal but Approachable

Brand Values

• •Innovation
• •Customer Happiness/Focus
• •Quality & Reliability
• •Energy Efficiency & Sustainability
• •Excellence & Integrity
• •Making Life Simpler/Convenient & Enhancing Lifestyles
• •Global Presence & Leadership

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (e.g., Innovative, Aspirational, Reliable, Enthusiastic), key messaging pillars, approved terminology, and a "do's and don'ts" list. Share this with everyone creating content.
• •Emphasize "Smart" and "Innovation" Consistently: Weave these core concepts into product descriptions, social media posts, and ad copy, connecting them to tangible benefits like energy savings, convenience, and modern living.
• •Maintain a Balance of Modernity and Trust: While highlighting new tech, also subtly reinforce the brand's heritage and commitment to quality to build a sense of reliability (crucial given some service perception issues).
• •Be Solution-Oriented and Benefit-Driven: Focus copy on how Orient Electric products solve customer problems or enhance their lifestyle (e.g., "save on energy bills," "create the perfect ambiance," "enjoy effortless control") rather than just listing features.
• •Adapt Tone for Different Platforms but Keep Core Consistent: While LinkedIn might be more formal and Instagram more visual and engaging, the underlying brand personality (innovative, customer-focused, aspiring to be trustworthy) should remain recognizable across all touchpoints. For instance, even in a playful Instagram contest, the prize or product should tie back to the brand's core offerings and values.

Social Perception

Established & Known Brand, Innovative Products, Mixed Service Experience, Value for Money (Conditional), Association with M.S. Dhoni, Aesthetic Appeal

Copy Examples

• •Headline (BLDC Fan): Silence the noise. Amplify the savings. Experience the future of cool with Orient Electric BLDC fans – Smart, Silent, Superior. Body: Tired of whirring fans and soaring bills? Switch to Orient Electric’s energy-efficient BLDC technology. Enjoy whisper-quiet operation, save up to ₹6500* annually, and embrace intelligent cooling designed for your modern life. Explore the range on shop.orientelectric.com.
• •Headline (Smart Lighting): Your Home, Your Mood, Your Light. Effortlessly transform your space with Orient Electric’s Smart Lighting solutions. Body: From cozy evenings to productive mornings, set the perfect ambiance with a tap. Our innovative smart lights offer millions of colours and seamless control, integrating beautifully into your connected home. Discover thoughtful lighting at shop.orientelectric.com.
• •Headline (New Appliance Launch): Innovation at Your Fingertips. Introducing the [New Product Name] by Orient Electric – designed for your evolving lifestyle. Body: We’re constantly innovating to make your everyday easier and more enjoyable. The new [New Product Name] combines cutting-edge technology with intuitive design, delivering performance you can trust. Be the first to experience it. Learn more and shop now at shop.orientelectric.com.
• •Headline (General Brand): For Decades, Your Trust. For the Future, Our Promise. Orient Electric: Smart Solutions for Every Indian Home. Body: With a legacy of innovation and a commitment to quality, Orient Electric continues to power homes across India. From advanced fans to intelligent appliances, we’re dedicated to enhancing your comfort and convenience. Explore our world of electrical solutions at shop.orientelectric.com.
• •Headline (Customer Service Focus - aspirational): Smart Technology, Supported by People Who Care. At Orient Electric, we're here for you, every step of the way. Body: Choosing smart solutions for your home is just the beginning. Our dedicated team is committed to ensuring you have the best experience with your Orient Electric products. Have a question or need assistance? We’re just a click or call away. Visit shop.orientelectric.com/support.