Brand Tone

Value-Oriented, Trustworthy & Reputable, Customer-Focused, Solution-Oriented

Brand Values

• •Value & Affordability
• •Customer Service
• •Trust & Integrity
• •Convenience & Accessibility
• •Sustainability/Reuse
• •Community Focus
• •Transparency

Best Practices

• •Mention quality checks or grading processes if applicable.
• •Clearly state terms for pickup, returns, and any product protection plans.
• •Emphasize Variety and \"Treasure Hunt\" Appeal: Showcase the wide range of product categories.
• •The tone should be approachable and customer-centric, aiming to \"make lives easier.\"
• •Highlight the Positive Aspects of Pre-Owned: Focus on sustainability, the quality of brand-name items, and the \"like-new\" potential of many products, rather than just the \"used\" aspect.

Social Perception

Seen by many as a good place to find deals on a variety of items and a legitimate way to access cash quickly. However, specific negative experiences related to pawn/loan services or customer service at physical locations contribute to a perception of being 'crooks', offering low valuations, or having rude staff. Mixed online reputation.

Copy Examples

• •Brand names at great prices!
• •Significant savings over regular retail prices!
• •Buy with confidence.
• •New merchandise added daily.
• •Shop pre-owned and help the environment.