Brand Tone

trendy, youthful, and customer-focused

Brand Values

• •Style and Personalization
• •Customer Experience
• •Variety/Wide Range
• •Protection

Best Practices

• •Know Your Audience: Understand the language, slang (if appropriate), and preferences of your target demographic (likely young, style-conscious individuals in India).
• •Develop a Brand Voice Guide: Create a document outlining your brand's personality, tone words to use (and avoid), and grammatical style to ensure consistency across all communications.
• •Use Storytelling: Connect with your audience by telling relatable stories or showcasing how your products fit into their lifestyle. Highlight self-expression and individuality.
• •Maintain Visual Consistency: Ensure that the tone of your copy aligns with your brand's visual identity (website design, product photography, social media aesthetic).
• •Engage and Listen: Actively engage with your audience on social media and pay attention to their language and feedback. This will help refine your tone to be more authentic and relatable. Address both positive and negative feedback professionally and in line with your brand voice.

Social Perception

Mixed reviews: some customers praise product quality and customer care, while others complain about incorrect/unsatisfactory products, rude service, and refund issues. Generally positive trust score, but internal review system raises concerns.

Copy Examples

• •Your phone is an extension of you. Make it pop! 🔥 Explore hundreds of unique designer cases at ShopOnCliQ and find the perfect match for your vibe. #StyleYourMobile
• •Oops-proof your prized possession! 📱 Our durable and stylish cases offer maximum protection without cramping your style. Click to shield your phone in fashion! #ShopOnCliQ #PhoneProtection
• •Unbox your personality! ✨ From sleek minimalist to bold and graphic, our personalized phone cases are made to turn heads. Design yours today at ShopOnCliQ! #BeUnique
• •Tired of boring? So are we! 💅 Level up your accessory game with the freshest phone cases, charms, and more from ShopOnCliQ. New arrivals weekly! #TechCandy
• •We're obsessed with making you smile! 😊 Got a question or need help picking the perfect case? Our friendly CliQ crew is here for you. Your satisfaction is our top priority! #CustomerLove #ShopOnCliQ