Brand Tone

informative, caring, and reassuring

Brand Values

• •Purity and Cleanliness
• •Transparency
• •Effectiveness/High-Performance
• •Customer-Centricity/Sensitivity
• •Cruelty-Free & Ethical Sourcing
• •Family-Centered
• •Natural & Organic
• •Sustainability

Best Practices

• •Prioritize Education & Empathy: Always aim to inform the customer about ingredients and benefits, especially for sensitive skin, using a caring and understanding tone.
• •Highlight "Omission" and Purity: Consistently reinforce the brand's core value of leaving out potentially harmful ingredients. Use phrases like "free from," "pure," "gentle," and "clean."
• •Maintain Transparency: Be open and honest about ingredients in all communications. This builds trust and aligns with the brand's values.
• •Empower and Reassure: Use language that makes customers feel confident and secure in their choice, emphasizing that they don't have to sacrifice beauty for skin health.
• •Showcase Customer Success & Community: Share testimonials and user-generated content (with permission) to reinforce the positive impact of the products and build a sense of community among users with similar concerns.

Social Perception

Customers generally perceive Omiana very positively, particularly those with sensitive skin or specific ingredient allergies. Reviews frequently praise the quality of the products, the gentleness of the formulas, and the brand's commitment to clean ingredients. They are seen as a trustworthy and reliable brand for individuals who have struggled to find makeup that doesn't irritate their skin.

Copy Examples

• •Finally, makeup that loves your sensitive skin back. Discover Omiana's pure formulas, crafted with the ingredients you want, and nothing you don't. #CleanBeauty #SensitiveSkinRelief
• •Tired of compromising between beauty and your skin's health? At Omiana, our mission is omission. Experience high-performance, ingredient-conscious makeup designed for you. #TitaniumDioxideFree #MicaFree
• •Reveal your natural radiance with Omiana. Our gentle, cruelty-free cosmetics empower you to feel confident, knowing you're using the purest ingredients. Shop your perfect match today! #EmpoweredBeauty #VeganMakeup
• •Ingredient transparency you can trust. Explore Omiana's collection and see exactly what goes into our skin-loving makeup and skincare. Because what's left out matters as much as what's put in. #HonestBeauty #Hypoallergenic
• •Join over 40,000 happy customers who found their sensitive skin solution with Omiana. Experience the difference clean, thoughtfully formulated beauty makes. Your skin will thank you. #OmianaLove #HealthySkin