Brand Tone

Friendly, Approachable, Supportive, Community-Oriented, Enthusiastic, Passionate, Helpful, Informative, Trendy, and Current.

Brand Values

• •Quality
• •Customer Satisfaction
• •Speed and Efficiency
• •Variety and Customization
• •Support for Small Businesses
• •Growth and Adaptability

Best Practices

• •Know Your Audience, Speak Their Language: Consistently address the needs and aspirations of small t-shirt business owners and crafters. Use relatable language and acknowledge their challenges and successes (e.g., "t-shirt bosses," "creative journey").
• •Inject Enthusiasm and Positivity: Use upbeat language, emojis where appropriate (especially on social media), and exclamations to convey passion for the products and the community (e.g., "sending a little bit of heaven", "wow your customers").
• •Emphasize Support and Partnership: Frame your products and services as tools that help your customers succeed. Use collaborative language like "let's make some magic together."
• •Be Genuinely Helpful: Provide clear, concise information. Make instructions easy to understand (like the pressing guides). Ensure calls to action are clear and that contact information for support is readily available.
• •Maintain a Consistent Visual and Verbal Style Guide: While not explicitly requested, ensuring that the visual elements (colors, fonts, imagery) also align with the friendly, enthusiastic, and supportive tone will amplify the consistency of the copywriting across all platforms. The use of phrases like "NEW WEEK FRESH INK" and the floral emoji in their TikTok bio are good examples of establishing a recognizable style.

Social Perception

Customers perceive them as a reliable supplier, offering high-quality, durable, and easy-to-use products with good customer service. They are considered a valuable, engaging, and trendy resource for crafters and small businesses.

Copy Examples

• •✨ Fresh Ink Friday is HERE! ✨ Get ready to wow your customers with our latest batch of vibrant DTF designs! From sassy to sweet, we've got the prints to make your apparel POP! Tap the link in bio to shop and let's make some magic together! 💖 #OllieAndCo #DTFTransfers #NewArrivals #SmallBizLove #TshirtBusiness
• •Another day, another mountain of awesome prints heading your way! 📦 We're so grateful for our amazing Ollie & Co family. You guys keep us hustling and we LOVE being a part of your creative journey! What are you making this week? 👇 #DTFPrinting #SmallBusinessOwner #BehindTheScenes #OllieAndCoMagic #SupportSmall
• •Your Go-To for Gorgeous DTF & Screen Prints! 👋 Helping t-shirt bosses like you shine, one amazing transfer at a time. Fast TAT, amazing quality, and a whole lotta love in every order! Shop Now & Get Creative!
• •🎉 SURPRISE! 🎉 Your Next Tee Masterpiece Just Got More Affordable! Ollie & Co Sale Inside!
• •Unleash your creativity without breaking the bank! Our custom DTF gang sheets are perfect for packing in all your best designs. Easy to order, a dream to press, and made with the quality your customers will adore. Let's bring your vision to life! Got questions? We're always here to help! hello@shopollieandco.net