Brand Tone

Friendly, aspirational, feminine, encouraging, positive, and slightly playful. Communicates like a stylish, trusted best friend.

Brand Values

• •Curated & Intentional Style
• •Modern Femininity
• •Personal Connection & Relatability
• •Accessible Aspiration
• •Joy & Confidence

Best Practices

• •Write Like a Friend
• •Focus on the Feeling, Not Just the Features
• •Create a Lexicon of Brand Keywords
• •Tell a Micro-Story
• •Maintain Consistency Across All Channels

Social Perception

Perceived as a chic and trustworthy online boutique, a source for high-quality, on-trend pieces that are unique. It successfully cultivates an image of being a small, personal business with a distinct point of view, resonating with consumers looking to support unique retailers. Its consistent aesthetic and active community engagement solidify its reputation as a reliable retailer and style authority.

Copy Examples

• •Your search for the perfect cozy knit is officially over. ✨ Meet the 'Camden Sweater'—impossibly soft and just the right amount of oversized. It's like a warm hug you can wear. Tap to shop your new fall uniform! #shopolive #newarrivals #sweaterweather #fallstyle
• •Psst... Something special just for you inside.
• •Some dresses are made for one occasion; this one is made for all of them. Designed with a flattering smocked bodice and a flowy tiered skirt, the 'Everyday Effortless' dress is our answer to 'what should I wear?' Dress it up with heels for a special event or pair it with sneakers for your weekend coffee run. It’s not just a dress—it’s a solution.
• •Tired of scrolling through endless pages of the same old styles? At Shop Olive, we personally curate collections of chic, modern, and wearable pieces you’ll love for seasons to come. Discover a better way to shop. Enjoy 15% off your first order! #boutiquestyle #modernfashion #shopsmall
• •The ultimate cute & casual outfit formula. ✨ A timeless floral blouse paired with classic denim is always a good idea. Pin this for your next style inspiration! | Feminine Style | Casual Outfit Inspo | Modern Classic Fashion | Shop Olive