Brand Tone

Elegant & Sophisticated, Relaxed & Serene, Authentic & Grounded, Nurturing & Wellness-Focused, Aspirational & Evocative

Brand Values

• •Excellence & Quality: Commitment to providing high-end products, services, and experiences.
• •Well-being & Renewal: Focus on spa, spiritual wellness, and providing a restorative escape.
• •Connection to Place & Nature: Celebrating the unique Ojai Valley, its natural beauty, and locally-sourced products.
• •Authenticity & Heritage: Honoring the Inn's long history (since 1923) while offering modern luxury.
• •Community & Sustainability: Supporting local artisans and businesses, and a commitment to preserving the valley.
• •Curated Experiences: Offering thoughtfully selected products and activities that represent the best of Ojai.

Best Practices

• •Embrace Evocative Language: Use descriptive words that paint a picture of the Ojai Valley's serenity, luxury, and natural beauty (e.g., "sun-kissed," "tranquil," "artisanal," "rejuvenating," "timeless").
• •Maintain an Elegant & Sophisticated Voice: Ensure grammar and style are impeccable. Avoid overly casual slang while still being warm and inviting, reflecting the Inn's five-diamond status.
• •Highlight Authenticity and Local Connection: Emphasize "locally-sourced," "handcrafted," and the "spirit of Ojai" to reinforce the brand's connection to its unique location and community values.
• •Focus on Benefits Beyond the Product: Connect purchases to the experience of Ojai Valley Inn – relaxation, wellness, cherished memories, bringing a piece of the sanctuary home.
• •Ensure Visual and Verbal Harmony: All copy should align with the high-quality, serene, and luxurious imagery used across the website and social media platforms. The words should feel like a natural extension of the visual brand.

Social Perception

Shop Ojai, by extension of Ojai Valley Inn, is perceived as a purveyor of luxury goods that encapsulate the essence of a high-end, serene, and wellness-oriented lifestyle. Customers see the Inn (and therefore its shop) as a reputable, high-quality establishment. There's an association with special occasions, relaxation, and indulgence. The brand is seen as a trusted source for products that reflect the unique charm and "spirit of Ojai." The connection to "mystical" Ojai and its "spiritual vortex" adds a layer of unique allure for some.

Copy Examples

• •Headline: Bring Ojai's Serenity Home. Body: Discover our curated collection of artisanal goods, spa essentials, and resort wear, each piece chosen to echo the tranquil spirit and timeless elegance of Ojai Valley Inn. Shop now and carry the essence of your escape with you. Call to Action: Explore the Collection
• •Headline: The Art of Ojai Living, Delivered. Body: From handcrafted local treasures to our signature spa botanicals, Shop Ojai offers an exclusive selection of items that embody the relaxed luxury of the Valley. Indulge in a piece of our cherished heritage. Call to Action: Shop Signature Pieces
• •Headline: Wellness, Woven into Every Thread. Body: Experience the nurturing touch of Ojai beyond your stay. Our resort wear and spa products are designed with your well-being in mind, crafted from the finest materials and infused with the calming essence of the Valley. Call to Action: Discover Wellness
• •Headline: A Century of Charm, A Lifetime of Memories. Body: For 100 years, Ojai Valley Inn has been a sanctuary. Shop Ojai brings you keepsakes and luxuries that capture these cherished moments – the perfect gift or a beautiful reminder of your time in our "Shangri-La." Call to Action: Find Your Ojai Keepsake
• •Headline: Locally Sourced, Luxuriously Offered. Body: We partner with Ojai's finest artisans and purveyors to bring you authentic, high-quality goods. Support our community and imbue your life with the unique character of the Valley. From our home to yours. Call to Action: Shop Local Artisan Goods