Brand Tone

Purpose-Driven & Educational, Conscious & Ethical, Informative & Curated, Accessible & Inclusive

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Conscious Consumerism
• •Transparency
• •Quality & Care

Best Practices

• •Focus on clear and direct language, avoiding overly technical terms when discussing environmental impact.
• •Highlight specific eco-friendly attributes of products, such as materials, certifications, and carbon footprint reduction.
• •Incorporate a call to action that encourages conscious consumerism and supports sustainable choices.
• •Maintain transparency by clearly disclosing affiliate partnerships and sourcing practices.
• •Use storytelling to connect with customers emotionally, showcasing the positive impact of their purchasing decisions on the environment.

Social Perception

Trusted source for sustainable products, advocate for environmental responsibility, transparent and ethical ecommerce platform

Copy Examples

• •"Skip the Search, Go Green!" - Find curated sustainable products for a carbon-free eCommerce experience.
• •"Think Before You Click!" - Make informed, eco-friendly purchasing decisions that reduce your carbon footprint.
• •"Every purchase plants a tree." - Support reforestation efforts with every NO2CO2 Merchandise purchase.
• •"Discover sustainable alternatives for everyday essentials."
• •"Lowering CO2 emissions generated by eCommerce activities by changing human behaviours"