Brand Tone

informative, gentle, and aspirational

Brand Values

• •Modesty
• •Practicality
• •Affordability
• •Community

Best Practices

• •Always be descriptive: Continue to provide detailed information about the fabric, fit, and special features of each garment. This builds trust and helps customers make confident purchases.
• •Maintain a gentle and positive tone: Use words that evoke a sense of comfort, elegance, and beauty. Avoid overly aggressive sales language.
• •Speak to your audience's values: Frame your products in the context of modesty, faith, and community. Use language that resonates with the cultural and religious identity of your target customer.
• •Use high-quality visuals: Ensure that your copy is always paired with beautiful and professional images and videos that reflect the quality and style of your products.
• •Be transparent and responsive: Address customer inquiries in a timely and friendly manner. If there are issues with orders or pre-order delays, proactive and clear communication is key to maintaining customer trust.

Social Perception

The social perception of shopnawraa.com is neutral to mildly positive, largely shaped by its curated content. It is perceived as a go-to source for affordable and trendy modest wear, especially for special occasions like Eid. Customers appreciate the detailed product information provided. However, the expired business registration for "NAWRAA.SG" could create some apprehension for new customers regarding the brand's operational status and reliability.

Copy Examples

• •Elegance in every thread. Introducing our latest collection of dresses, designed for the modern Muslimah. Discover timeless silhouettes and delicate details that will take you from day to night with grace. #NawraaElegance #ModestFashion
• •Effortless style for the everyday superwoman. Our new Medina dress is not only beautifully designed with soft, breathable fabric, but it's also nursing-friendly for our amazing mothers. Comfort and convenience, without compromising on style. #NawraaForMothers #PracticalModesty
• •Peaceful moments in beautiful attire. Our beloved silk prayer sets are back in stock. Experience the gentle touch and serene comfort that enhances your moments of reflection. #NawraaPrayerEssentials #SpiritualElegance
• •A little something for your wardrobe. Enjoy 20% off on all our hijabs this week. The perfect opportunity to add a touch of color and elegance to your collection. #NawraaSale #HijabLove
• •You are our greatest inspiration. We love seeing how you style your Nawraa pieces. Tag us @nawraa.sg for a chance to be featured and to inspire our wonderful community. #NawraaCommunity #StyledInNawraa