Brand Tone

Appreciative, Quality-Conscious, Customer-Centric, Authentic, Trendy, Approachable

Brand Values

• •Quality
• •Comfort
• •Authenticity
• •Customer Satisfaction
• •Reliability & Longevity
• •Sustainability
• •Family Values
• •Gratitude

Best Practices

• •Define Your Core Personality: Clearly articulate the brand's persona. Is it a helpful friend, a sophisticated expert, a playful companion? SHOPMRENA's was a blend of a caring, quality-focused provider.
• •Anchor to Your Values: Ensure all messaging consistently reflects the brand's core values (e.g., for SHOPMRENA: quality, comfort, authenticity). If sustainability is a value, weave it into product descriptions or brand stories.
• •Know Your Audience, Speak Their Language: Understand who you're talking to and adapt the tone accordingly, while staying true to the core personality. SHOPMRENA used a more direct, benefit-driven tone on its website and a more visual, trend-aware tone on TikTok.
• •Create Comprehensive Tone of Voice Guidelines: Develop a document that outlines the brand's tone, including do's and don'ts, preferred vocabulary, and examples for different platforms. This ensures consistency, especially if multiple people are creating content.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, a social media post, an email newsletter, or a customer service interaction, the brand's tone should feel familiar and consistent, reinforcing brand identity and trust.

Social Perception

Loyal Customer Base, Reputation for Quality Basics, Small Business Appeal

Copy Examples

• •Wrap yourself in the everyday luxury you deserve. Our signature soft-blend leggings aren't just clothing; they're a second skin, designed for your ultimate comfort, all day long. Feel the M. Rena difference.
• •Trends fade, but true quality endures. For 27 years, M. Rena crafted timeless basics designed to be the reliable foundation of your wardrobe. Invest in pieces that last, in style that speaks volumes.
• •From coffee runs to cozy nights in, our Ponte Pants are your style chameleon. Dress them up, dress them down, and conquer your day with confidence and effortless chic. #ShopMrenaStyle #VersatileBasics
• •To our incredible M. Rena family: For nearly three decades, you welcomed us into your closets and your lives. Thank you for sharing our passion for quality, comfort, and authentic style. It has been our greatest joy to serve you. With heartfelt gratitude, The M. Rena Team.
• •Fashion that feels good, inside and out. Our commitment to small-batch production means less waste and more love in every stitch. Choose M. Rena for quality basics that are kind to your skin and the planet.