Brand Tone

Enthusiastic & Passionate, Tech-Focused & Innovative, Gamer-Centric & Community-Oriented, Approachable & Modern

Brand Values

• •Innovation
• •Quality & Performance
• •Gamer Experience
• •Passion for Gaming
• •Value

Best Practices

• •Speak the Gamer's Language: Use terminology that resonates with the target audience (e.g., "FPS," "zero deadzone," "polling rate," "macros," "frags") but avoid alienating casual gamers by overdoing jargon.
• •Highlight Innovation and Performance Benefits: Focus on how specific technologies (Hall Effect, GYROCON+, low latency) translate to tangible benefits for the gamer (precision, no drift, better aiming, faster response).
• •Emphasize Customization and Personalization: Stress the remapping capabilities, software customization, and how these features allow players to personalize their experience.
• •Show, Don't Just Tell: Use visually engaging content (videos, images, GIFs) to demonstrate the product in action and highlight key features. User-generated content is especially effective.
• •Maintain a Consistent Brand Voice: Across all platforms, ensure the tone is enthusiastic, tech-focused, and gamer-centric. This includes website copy, social media posts, video descriptions, and customer service interactions.

Social Perception

Positive for Features and Value, Growing Reputation, Appreciation for Customization, Generally Seen as Responsive and Improving

Copy Examples

• •Level up your game with BIGBIG WON's cutting-edge controllers! Experience unparalleled precision and responsiveness.
• •Dominate the competition with our low-latency, customizable controllers. Built for gamers, by gamers.
• •Unleash your inner champion with BIGBIG WON! Featuring Hall Effect sensors for ultimate accuracy and zero dead zones.
• •Get ready to experience gaming like never before! Our innovative tech and ergonomic design will keep you playing comfortably for hours.
• •Join the BIGBIG WON community! Share your epic wins, customized controller setups, and gaming adventures with fellow players.