Brand Tone

Educativo y Confiable, Orientado al Bienestar y Natural, Moderno y Accesible

Brand Values

• •Calidad y Pureza
• •Transparencia
• •Salud y Bienestar
• •Seguridad y Confianza
• •Origen Estadounidense

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (educativo, confiable, orientado al bienestar), key messaging points, preferred terminology (e.g., "wellness" instead of "cure"), and words to avoid. This ensures everyone creating content is aligned.
• •Prioritize Education and Transparency: Consistently provide valuable information about CBD, its benefits, your sourcing, and testing processes. Use clear, accessible language, avoiding overly technical jargon unless explained. Always back up claims with evidence where possible (like referencing lab tests).
• •Focus on Lifestyle and Benefits, Not Just Products: Showcase how Modern Organics CBD fits into a healthy, balanced lifestyle. Highlight the positive outcomes (e.g., "supports calm," "promotes restful sleep," "eases everyday discomfort") rather than just listing product features.
• •Maintain Visual Consistency: Ensure that all visual content (website imagery, social media posts, packaging) aligns with the brand's tone and values – clean, natural, modern, and trustworthy.
• •Engage Authentically: When interacting with customers on social media or through customer service, maintain the established brand tone. Be helpful, informative, and empathetic, reinforcing the brand's commitment to well-being and trust. Respond to comments and DMs promptly and professionally.

Social Perception

Positiva hacia la Calidad, Asociada con el Bienestar Natural, Confiable, Premium, General CBD Market Sentiment

Copy Examples

• •Headline: Find Your Natural Balance. Discover Modern Organics. Body: Tired of everyday stressors? Our USDA Certified Organic CBD is crafted with the purest US-grown hemp to help you rediscover calm and well-being. Experience the Modern Organics difference. #OrganicCBD #WellnessJourney #ModernOrganics
• •Headline: Quality You Can Trust. Relief You Can Feel. Body: At Modern Organics, transparency is key. Scan the QR code on any product to view third-party lab results. Know exactly what you're putting in your body. Pure, potent, and always premium. #LabTestedCBD #TransparentWellness #USgrownHemp
• •Headline: Elevate Your Wellness Routine, Naturally. Body: Incorporate the power of organic CBD into your daily life. From our soothing oils to our delicious gummies, Modern Organics offers a natural path to a more balanced you. #NaturalHealth #CBDLife #OrganicWellness
• •Headline: Don't Just Live. Thrive. With Modern Organics CBD. Body: Our mission is to help you achieve optimal wellness. With superior farming and cGMP compliant processing, our CBD products are designed for efficacy and peace of mind. Your well-being is our priority. #ThriveNaturally #PremiumCBD #ModernWellness
• •Headline: Even Your Best Friend Deserves the Best. Body: Introducing Modern Organics Pet CBD Oil. USDA Certified Organic and specially formulated to support your furry companion's well-being, naturally. Because they're family. #CBDforPets #OrganicPetCare #HappyPets