Brand Tone

Inspirational, communal, proud, modern, culturally aware, positive, uplifting, and direct.

Brand Values

• •Faith
• •Community
• •Culture
• •Authenticity

Best Practices

• •Always Lead with the "Why": Start with the mission and values. Whether it's a product description or a social media post, connect the item back to the core ideas of faith, community, and culture.
• •Use Inclusive, Communal Language: Employ terms like "we," "us," and "our community" to foster a sense of belonging. Make the customer feel like they are part of the MOCULTURE movement.
• •Incorporate Key Hashtags: Consistently use brand-specific hashtags like #FAITHCULTURE and #MOCULTURE to build a recognizable online presence and allow user-generated content to be easily found.
• •Balance Inspiration with Information: While the tone is inspirational, ensure product descriptions are clear and informative. Include details about materials, sizing, and the scriptural basis for the design when applicable.
• •Tell the Founders' Story: Periodically reiterate the origin of the brand—the "MO" for the Owens brothers. This adds a layer of authenticity and personality that customers can connect with.

Social Perception

A niche apparel company catering to a Christian audience seeking modern, stylish ways to express their faith. Perceived as a community-focused brand providing a means of outward expression for personal beliefs, blending faith with cultural pride.

Copy Examples

• •Wear Your Faith, Boldly. Our #FAITHCULTURE collection is more than just apparel. It’s a statement. Scripturally sound designs made for the modern believer. Shop now and represent what you stand for.
• •The Agape Necklace: Love in Action. Inspired by a love that is selfless and unconditional. Our Old English Agape Necklace is selling fast. A perfect reminder of the highest form of love. Get yours in 18k Gold Plated or Sterling Silver.
• •More Than a Brand, It's a Movement. MOCULTURE was built to bring MORE to the culture of faith. To create a community that’s proud of its beliefs and its heritage. Join us.
• •Culture for Your Closet. From our 'Fruitage' hoodie to our classic scripture tees, every piece is designed with purpose. Find apparel that speaks to your spirit.
• •Rooted in Scripture, Designed for Today. You don't have to choose between your faith and your style. We bring you designs that honor both. Explore the collections and find your new favorite piece.