Brand Tone

Informative & Educational, Confident & Innovative, Wellness-Focused & Health-Conscious, Approachable & Friendly, Empowering

Brand Values

• •Natural & Clean Ingredients
• •Effectiveness & Innovation
• •Holistic Wellness
• •Customer-Centricity & Trust
• •Sustainability & Community Support
• •Female Empowerment

Best Practices

• •Educate, Don't Just Sell: Focus on informing the audience about the benefits of natural ingredients, the science behind the products (e.g., why sugar-free is better for breath, how nasal breathing improves sleep), and how Mintier offers a superior solution. This builds trust and positions the brand as an expert.
• •Emphasize Natural & Clean: Consistently highlight the "natural," "clean," "sugar-free," "oil-based," and "holistic" aspects of the products. Use ingredient transparency to reinforce this value.
• •Maintain a Confident & Innovative Voice: Use language that reflects Mintier's position as a pioneer and problem-solver in the oral care space. Highlight unique product features and awards.
• •Be Approachable and Relatable: Share the founders' story and the "why" behind the brand. Use a friendly, direct tone in communications, especially on social media, to foster a sense of community.
• •Focus on Empowerment and Solutions: Frame products as tools that help customers improve their confidence, wellness, and daily routines. Speak to the positive impact of fresh breath and good oral/sleep hygiene.

Social Perception

Positive Customer Reviews, Innovative & Unique, Trusted for Quality, Effective Alternative, Growing Recognition, Passionate founders

Copy Examples

• •Headline: Ditch the Sugar, Not the Freshness. Body: Tired of mints that mask bad breath with sugar, only to make it worse? Mintier’s Breath Serum uses natural, oil-based ingredients to neutralize odor at its source, leaving you with truly fresh breath that lasts. It's time for a smarter way to stay fresh. #HolisticOralCare #SugarFreeFreshness
• •Headline: Upgrade Your Sleep, Transform Your Morning. Body: Discover the science of better sleep with Mintier Mouth Tape. Gentle, hypoallergenic, and designed for comfort, our tape encourages nasal breathing – the body's natural way to optimize oxygen flow, reduce snoring, and wake up feeling truly refreshed. Breathe easy, sleep deeply. #SleepWell #NasalBreathing #MorningFresh
• •Headline: Confidence Starts with a Fresh Foundation. Body: Your daily wellness rituals deserve the best. Mintier’s innovative oral care solutions are crafted with clean, effective ingredients to support your health and empower your confidence. From our award-winning Mouth Tape to our revolutionary Breath Serum, experience the Mintier difference. #WellnessJourney #SelfCareElevated #MintierMovement
• •Headline: The Secret to All-Day Fresh Breath? It’s in the Oils. Body: We’re Rhaelyn and Jessica, founders of Mintier, and we were obsessed with finding a breath solution that actually worked without the hidden sugars. That’s why we created Mintier Breath Serum – a blend of natural essential oils that provides lasting freshness and supports a healthy oral microbiome. Join us in redefining mouth care! #FounderStory #CleanIngredients #FreshObsessed
• •Headline: Beyond the Mint: Oral Wellness That Makes a Difference. Body: At Mintier, we believe oral care is a vital part of your overall wellbeing. That's why our products go beyond just fresh breath, promoting better sleep and a healthier you. Innovative, natural, and always effective. Experience the future of mouth care. #OralWellness #InnovativeCare #HealthyHabits