Brand Tone

Inspirational, Accessible, and Nurturing

Brand Values

• •Authenticity
• •Simplicity & Ease
• •Community
• •Empowerment
• •Joy & Beauty

Best Practices

• •Lead with the Transformation: Always focus on the end result. Instead of saying "These are presets," say "Get 10x more beautiful photos." The copy should sell the outcome (beautiful memories, a cohesive feed, professional-looking images), not just the product.
• •Maintain the Founder's Voice: Continue to use "I" and "my" in copy, channeling Maxine's persona as a mother and photographer. Phrases like, "As a mom, I know how precious these moments are," reinforce the brand's authenticity and build a personal connection.
• •Emphasize Simplicity and Accessibility: Consistently use phrases like "in 1 click," "no experience needed," and "works with the free Lightroom app." This removes barriers to purchase and reassures potential customers who may feel intimidated by photo editing.
• •Use Social Proof and Community Language: Incorporate testimonials and user-generated content directly into marketing copy. Use inclusive language like "Join over 8,000 happy customers" or "See what others are creating with #mspresets" to build trust and foster a sense of community.
• •Keep the Tone Nurturing and Inspirational: The language should always be encouraging. Frame photography and editing not as a technical chore, but as a joyful and creative act of preserving memories. Use positive and emotional words like "magic," "dreamy," "glow," and "cherished."

Social Perception

Reliable, effective, and highly valuable; seen as an aspirational yet relatable leader in the photography niche, fostering confidence and trust among users.

Copy Examples

• •From a simple moment to a cherished memory. ✨ We are so in love with this beautiful transformation by @[username] using our SOFT TONES preset. It’s that perfect touch of warmth and magic. Want to see your photos glow like this? Tap the link in our bio to find your perfect preset! #mspresets
• •Tired of your beautiful family photos sitting on your phone, not quite 'wow' enough to print? As a mom, I get it. That's why I created presets that transform your everyday snaps into stunning portraits in just one click. No experience needed. Works on the free Lightroom app. Make this the year you finally create that gorgeous family photo album. Get the most popular presets in the Netherlands & Belgium today!
• •Your Life, Beautifully Captured. ✨ Professional photo editing is now just one click away. Discover our presets and create the magic yourself.
• •Ready to go beyond the preset? Your photography journey starts here. Hi [Name], love the magic of a one-click edit but want to understand the 'why' behind it? Our online photography course is designed for you. Learn at your own pace and turn your good photos into unforgettable ones. No fancy gear needed—just your phone and your passion.
• •Introducing 'Golden Hour' - That magical light, bottled. This collection of 6 presets is designed to give your photos that dreamy, sun-kissed glow, no matter what time you took them. Perfect for outdoor adventures, family beach days, and quiet moments in the backyard. Add instant warmth and a timeless feel with a single click. Your memories deserve to shine.