Brand Tone

Luxurious & Artisanal, Natural & Pure, Caring & Personal, Knowledgeable & Reassuring, Warm & Inviting

Brand Values

• •Quality & Purity: Commitment to using high concentrations of the finest, sustainably sourced ingredients and avoiding harsh chemicals.
• •Handcrafted & Artisanal: Products are made in small batches and handcrafted, emphasizing care and uniqueness.
• •Family & Heritage: The mother-son story is central, with Venezuelan-inspired formulas rooted in family traditions.
• •Sustainability & Eco-consciousness: Use of sustainably sourced ingredients and eco-friendly packaging. They promote a zero waste philosophy.
• •Customer Well-being & Efficacy: Focus on creating products that are beneficial for the skin, offering solutions for various skin types and concerns, and delivering visible results.
• •Transparency: Stating ingredients clearly and sharing their production process.

Best Practices

• •Embrace Storytelling: Consistently weave in the mother-son, handcrafted, and Venezuelan heritage narrative. This personal touch reinforces warmth, authenticity, and artisanal quality.
• •Use Sensory & Evocative Language: Describe textures ("silky smooth," "lush cleansers"), scents ("delicate, alluring fragrance"), and results ("radiant glow," "supple skin") to immerse the customer in the luxurious experience.
• •Highlight Purity and Efficacy: Always bring the focus back to the high-quality, natural, and pure ingredients and the tangible benefits they offer. Use terms like "potent," "purest," "nutrient-rich," and "effective."
• •Maintain an "Eco-Luxury" Balance: Ensure the language feels both sophisticated and environmentally conscious. Juxtapose terms like "luxury," "indulgence," and "artisanal" with "sustainably sourced," "natural," and "eco-friendly."
• •Speak with Passion and Care: Let the dedication behind the brand shine through. Use words that convey a sense of commitment, love, and meticulous attention to detail, reflecting the "handcrafted with care" philosophy.

Social Perception

High-Quality & Effective, Natural & Trustworthy, Aspirational & Indulgent, Authentic, Good for Sensitive Skin

Copy Examples

• •Headline: Experience the Art of Pure Skincare. Crafted by Hand, Loved by Skin. Body: At Marianella, we believe true luxury lies in purity. Discover our handcrafted formulas, made fresh in our Brooklyn atelier with the world's finest botanicals. Transform your daily ritual into an extraordinary moment of self-care. Call to Action: Unveil Your Radiance.
• •Headline: From Our Family to Yours: Skincare That Nurtures. Body: For over 17 years, our mother-son passion has been to bring you skincare that’s as honest as it is effective. Made in small batches with sustainably sourced ingredients, each Marianella creation is a piece of our story, designed for your skin’s vitality. Call to Action: Shop Small-Batch Luxury.
• •Headline: The Secret to Glowing Skin? Nature's Finest, Bottled with Love. Body: Unlock the potent power of ingredients like Royal Kalahari Melon Oil and nutrient-rich Argan. Our eco-luxury serums and oils are concentrated to deliver visible results, leaving your skin feeling supple, nourished, and beautifully radiant. Call to Action: Discover Your Glow.
• •Headline: More Than Skincare. It's a Marianella Moment. Body: Indulge your senses and nourish your skin with our Venezuelan-inspired fragrances and decadent textures. Handcrafted with meticulous care, our products promise an experience of pure, natural luxury with every use. Call to Action: Treat Yourself to Marianella.
• •Headline: Eco-Luxury. Visible Results. The Marianella Difference. Body: We pour our hearts into every bottle, ensuring the highest potency and purity. Join a community that values handcrafted quality and sustainable practices. See and feel the difference that truly natural, artisanal skincare can make. Call to Action: Explore Our Collections.